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Micro, Small, and Medium Enterprises (MSMEs) play an essential role in preserving local culture while contributing significantly to regional economic development. Dwi Kristy Mutiara Lombok, a pearl handicraft MSME located in Lombok, possesses strong product quality and local cultural value but faces challenges in busin...
Goran Pop-Nikolov · Aleksandra Kapedanovska Nestorovska · Zorica Naumovska · Ljubica Suturkova · y 1 más
Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media ma...
2. Zero hungereconomics and businesssocial sciences3. Good health
In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, i...
This study aims to determine and analyze the effect of electronic Word of Mouth (e-WOM) and Digital Marketing on the decision to purchase hotel tickets through the Traveloka application. This research was conducted with a quantitative approach. Primary data collection was carried out by distributing questionnaires to a...
The rapid development of digital technology has driven changes in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs), shifting from conventional approaches to social media-based marketing. This study aims to analyze digital marketing communication through TikTok and Instagram and its contribution to...
Digital Marketing Communication, Social Media, MSMEs
'Digital' has become a major part of daily life. All industries have adapted faster to the digital age. However, other than the internet, digital marketing was not entirely acceptable to the pharmaceutical industry. More pharmaceutical companies use social media or e-commerce sites as digital marketing channels in this...
digital marketing strategiesPharmaceutical marketingsocial mediadigital marketing
This purpose of this study is to ascertain whether NFQ Level 8 marketing educators in Ireland are knowledgeable in the area of digital and social media and whether they are confident in teaching and using social media and digital tools in their marketing pedagogical practice today. The aim of the research was to invest...
020Education, HigherLB2300 Higher EducationLB1603 Secondary Education. High schools
The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to f...
This study examines the possible influence of digital marketing on consumer purchasing intentions for Teaching Factory JTI Innovation products at Jember State Polytechnic. The study was initiated by a growing need to improve the competitiveness and sustainability of vocational education products through more adaptable...
Purpose The use of digital marketing technologies remains low in Small Medium Enterprises (SMEs), with digital transformation being a concern for governments globally. This study reports on the human-technology interaction process, using digital entrepreneurial marketing (DEM) bricolage and a sociomateriality lens to e...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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