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Muhammad Ridwan Effendi · Danarti Hariani · Ajeng Tina Mulyana
The background of this Community Service activity is that based on the results of preliminary interviews that have been conducted, it is important to prepare students with the abilities and skills to be ready to enter the competitive job market in the digital era, thus supporting the fulfillment of these competencies....
This research provides a comprehensive examination of the digital marketing strategies employed by novice entrepreneurs. Based on data collected from 136 novice entrepreneurs through a survey, the study covers aspects including their choice of digital marketing channels, key success measures, strategies, challenges, an...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study presents a comparative analysis of the effectiveness of traditional marketing and digital marketing strategies in achieving business objectives. Traditional marketing, encompassing print, broadcast, and outdoor media, has long been valued for its broad reach and credibility, particularly in targeting local a...
The article provides a comprehensive overview of contemporary trends in digital marketing. It examines general trends in digital marketing, encompassing both global practices and the specifics of the Ukrainian market. Special attention is given to social media marketing, where new platforms and innovative audience enga...
This study aims to analyze the influence of Digital Marketing, Fomo (Fear of Missing Out), and Influencer Marketing on purchasing decisions for Skintific skincare products in Samarinda City. The study population was Skintific product users in Samarinda City. The study used a purposive sampling technique with a sample o...
Djoko Widagdo · Budi Utami · Dwi Wahyono · Achiruddin Siregar · y 1 más
PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research us...
Abstract Social media marketing has emerged as a powerful strategic tool influencing consumer perceptions, attitudes, and purchasing decisions in the digital era. With the increasing usage of platforms such as Instagram, Facebook, YouTube, and TikTok, businesses are adopting innovative digital strategies to engage cust...
null Fitra Arlina Nasution · null Dewi Nurmasari Pane
Digital transformation has significantly reshaped marketing strategies in the banking sector. This study examines the effect of Digital Marketing on Customer Loyalty, with Brand Image and Promotion as mediating variables, in the context of Bank Rakyat Indonesia (BRI) in Medan City. A quantitative explanatory research d...
This study aims to analyze the effect of digital marketing strategy and brand awareness on consumer purchase decisions. The research employs a quantitative approach using simple and multiple linear regression analyses to examine both partial and simultaneous effects of the independent variables on the dependent variabl...
Objective: The purpose of this study is to determine and examine how digital influencers fit into digital marketing plans. Because of their extensive audience influence, digital influencers are now essential components of contemporary marketing. Methods: This study takes a descriptive qualitative approach and employs a...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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