Buscador de Tesis y publicaciones académicas

El marketing digital y las repercusiones en la afluencia de clientes en el sector restaurantero, estudio de caso: restaurante Sushi Arao

Marco Antonio Benítez Villegas · Gustavo Fabián Pérez Álvarez

El estudio tiene como objetivo analizar el uso de estrategias de marketing digital por parte de empresas restauranteras en Los Mochis, Sinaloa, México. La investigación utilizó un enfoque mixto, con una entrevista a profundidad con el dueño del negocio vía Zoom, preguntando sobre el uso que hacen de los recursos de mar...

Pengaruh Digital Marketing, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Pelanggan Toko Shaga Collection

Siti Amanatus Solikhah · Ayis Crusma Fradani · Ari Indriani

Toko shaga collection dulu hanya berjualan secara konvensional dengan membuka toko, tetapi saat pandemi covid-19 berdampak buruk sebab sepi pembelian. Dilihat dari pengguna internet yang semakin meningkat, toko shaga collection berupaya mempengaruhi keputusan pembelian dengan menggunakan digital marketing, kualitas pro...

The Effect of Digital Marketing on Purchase Loyalty with Customer Satisfaction as an Intervening Variable on Products Starbucks in Sukoharjo

Bangkit Adjie Santoso · Wuryaningsih Dwi Lestari

The purpose of this study was to determine the effect of digital marketing on purchase loyalty with customer satisfaction as an intervening variable on Starbucks products in Sukoharjo. This research method is quantitative. The population in this study was Starbuck Coffee consumers in Sukoharjo. The sampling technique f...

Digital Marketing Analysis of MSMEs in Bantul District: COM-B Model Approach

Dihan Adum Suryoko · Wahyu Tri Wibowo · Romi Bhakti Hartarto

Progress Internet growth in Indonesia is currently growing rapidly. Shopping activities that previously mostly occurred in traditional markets and supermarkets, with the internet, shopping activities also occur on online buying and selling platforms. This study then contributes to determine the effect of digital market...

The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)

Muhammed Nuseir · Ghaleb El Refae

The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. Therefore, the aim of this study is to examine the impact of digital marketing capabilities on busin...

THE ROLE OF ENTREPRENEURS IN THE DEVELOPMENT OF BUSINESS AND MARKETING IN THE DIGITAL ECONOMY

Rakhmonova Feruza Musakulovna

Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics,...

Marketing digital contábil: um estudo em escritórios de contabilidade

Sabrina Layane Silva Costa · Walter Saraiva Lopes · Antonia Francisca da Silva Saraiva · Cleber Augusto Pereira

Marketing digital contábil é um diferencial competitivo para os escritórios de contabilidade, através das mídias digitais. O objetivo foi estudar como tem sido a utilização do marketing digital contábil e sua importância para os escritórios de contabilidade no município de Imperatriz-MA. Foi uma pesquisa de campo, desc...

Digitaalisen markkinoinnin ohjeistus putkialan yritykselle

Niemimaa, Antti

The aim of this Bachelor’s thesis was to research how to make a digital marketing plan and how to market the employer company to consumers using digital marketing tools. The results of the research had to give the employer company fundamental knowledge about digital marketing. In the empirical part of the thesis guides...

Marketing 4.0: come cambia il marketing con la digital transformation

Facchin, Valeria#idabnull

Travel from Traditional Marketing to Digital Marketing

Durmaz, Yakup · Efendioğlu, İbrahim Halil