Buscador de Tesis y publicaciones académicas

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS

Ismail Yusuf · Arief Budiman · Irfan Kautsar Melandi

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas e...

Impact of Digital Marketing in Consumer Purchasing Behaviour

Mrinal Godiyal · Abhinav Mishra

In the digital age, consumer purchasing behaviour has undergone a profound transformation, shaped by the strategic integration of digital marketing. This paper explores the intricate relationship between technological advancements and consumer decision-making in the online marketplace. The evolution of digital platform...

Digital marketing and online freelancing: Assessing the competence and inclusion potential for persons with physical disabilities in Serbia, Croatia, and Montenegro

Milena Lazić · Ivana Domazet · Valentina Vukmirović · Vladimir Simović

Digital marketing and online freelancing offer important opportunities for expanding labor market inclusion of persons with disabilities (PWDs), particularly through flexible, remote work arrangements. However, the existing literature lacks research on the experiences of PWDs in digital marketing and their self-perceiv...

Evolution of Migital Marketing in Africa Amid Covid-19

NIAMA BOUIRIG · JINFALI

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text mess...

Skaitmeninio marketingo priemonių paveikumas.

Aliulytė, Greta · Navickienė, Viktorija

This scientific article examines the concept of digital marketing and the theoretical aspects of digital marketing tools, as well as in order to find out the behavior of consumers in the digital space, an empirical study was conducted, the purpose of which is to determine the most effective digital marketing tools for...

Digital marketing as a determinant of activation of international business processes of trading enterprises

Ihor Lysohor · Oleksandr Bilanenko

The article examines the peculiarities of using digital marketing to activate international business processes of trade enterprises. It is substantiated that the choice of digital marketing tools depends on the goals and needs of the enterprise, its type of activity, scale and available resources. It was determined tha...

The Effect of Digital Marketing Dimensions on Brand Awareness and Purchase Decisions through Brand Awareness in MSMEs

Mohammad Aldrin Akbar

This study aims to examine the influence of digital marketing dimensions, such as social media marketing, content marketing, email marketing, and online advertising, on purchase decisions, while also analyzing the mediating role of brand awareness in the context of the MSMEs digital economy. A quantitative approach usi...

INTEGRATED MARKETING AND COMMUNICATIONS IN THE DIGITAL AGE: TECHNOLOGIES AND METHODS

Iryna Kalina · Lіubov Karbovska · Julia Mazur · Наnna Bratus

The article is devoted to the study of the transformation of the concept of Integrated Marketing Communications under the influence of digitalization. The concept of Integrated Marketing Communications is defined as a strategic approach that coordinates and unites all channels and sources of marketing communications of...

Social Media Marketing

Mia, Milon

Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty

Tiurida Lily Anita · Maidar Simanihuruk · Yuviani Kusumawardhani · Lianna Wijaya

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality s...