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This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...
The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...
This article presents the theoretical issues of using digital marketing in small business, the main digital marketing channels and instruments, and the analysis of foreign experts' approaches to digital marketing. Reviews of marketing analytics platforms and their role in small businesses.
The objective of this thesis was to evaluate how marketing is becoming increasingly digitalized, which online channels are best used for online marketing, as well as showcasing relevant blog pieces that have been written for a digital travel marketing website. The viewpoint of the thesis was emphasized on the travel an...
marketing strategies for travel & tourismonline marketingDigital marketingblogs for travel marketing
Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential channels and marketing activities – not to mention the knowledge and skill to apply the most rel...
action research4. EducationInternational business managementeconomics and business
This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marke...
Digital Marketing is a processual and causeful, accomplishment of daily obstacles mix. It is a broad term, refers to advertising using offline and online marketing channels. As long as there are no widely available and complete educational courses of digital marketing it becomes highly demanded almost in every field in...
economics and businesssocial sciences11. Sustainability12. Responsible consumption
This master's thesis aims to analyze digital marketing skills that correlate to tasks performed by digital marketing professionals, variations in their educational backgrounds across different company sizes, and variations in knowledge acquisition among professionals in four European countries (Finland, Portugal, Polan...
social mediaeconomics and businesssocial sciencesBusiness Management
It is impossible to exaggerate the significance of digital marketing in the fast-paced digital world of today. With businesses rapidly transitioning to online platforms, the demand for skilled digital marketers has surged. Recognizing this need, ODMT (Online Digital Marketing Training) has emerged as a leading provider...
This research is done by the author for Lean Entries Ltd., who is the commissioner of this thesis. The subject of this thesis was also based on the interest of the commissioning company’s in improving its digital marketing efforts. The primary purpose of this research is to help the commissioning company gain deeper in...
economics and businesssocial sciencesmarketingdigital marketing
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