Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
Olha Kravets · Uliana Korolova · Oleksandr Nosachenko · Olena Vasiltsova · y 1 más
The article explores the current practices of using artificial intelligence (AI) in digital marketing ecosystems to predict customer behaviour. It has been found that using machine learning technologies and AI analytical tools will not only facilitate the automation of marketing processes but also allow the creation of...
This study aimed to analyze the impact of integrating digital marketing into international marketing strategies, identifying the factors that contribute to its success and the challenges facing companies in global markets. The study adopted the descriptive-analytical approach using the systematic review method by analy...
Kennel Mäkiharjun is breeding two breeds of dogs, Golden Retrievers and Nova Scotia Duck Tolling Retrievers. The kennel has been in operation for almost 30 years. The purpose of this thesis was to study Kennel Mäkiharjun's digital marketing. The first objective of the thesis was to find out the impacts of current marke...
veterinary scienceyhteisöllinen mediaagricultural and veterinary sciencesJohtajuus, markkinointi ja yrittäjyys
Valter Afonso Vieira · Marlon Dalmoro · Edvan Cruz Aguiar · Marcia Christina Ferreira
In this manuscript, we build upon previous Special Issues in marketing from the Revista de Administração de Empresas (Barcelos & Rossi, 2015; Rossi & Farias, 2006) and the Revista de Administração Contemporânea (Vieira et al., 2023), as well as research that has deepened our understanding of the role of Brazilian schol...
HF5001-6182editorialeconomics and businesssocial sciences
Ni Luh Putu Agustini Karta · Rani Kusumo Wardani · Jimmy Harry Putu Suarthana
The purpose of this study was to analyze the differentiation and the Five As digital marketing concept made by SMEs (Small and Medium Enterprises) in Cepaka Village during the Covid-19 pandemic in maintaining their competitiveness. This was qualitative research with key informants consisting of 14 SME managers in Cepak...
economics and businesssocial sciences8. Economic growthother engineering and technologies
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM), and online advertising ‒ on brand awareness and tourists’ intentio...
brand awarenessonline advertisingeconomics and businesssocial sciences
This study aims to analyze the influence of local wisdom and the marketing mix on tourism promotion strategies, with digital marketing as a mediating variable. This quantitative research employs a descriptive study approach. The sampling was conducted using quota incidental sampling from 13 cultural and natural tourism...
This article examines the transformation of healthcare marketing strategies, tracing their evolution from traditional approaches to a technology-driven landscape shaped by socio-economic and geopolitical factors. The study aims to analyze how emerging digital innovations are reshaping patient engagement, operational ef...
medical and health sciencesIOTAR-VRother medical science
The aim of this paper is to provide a structured overview of several useful marketing analytics tools and guidance in creation of company’s own digital marketing dashboard and benchmarks. These tools display in a clear and creative manner the trends and dynamics of the numbers (budgets, costs, investment), the percenta...
digital marketing benchmarksdata-driven marketingdigital marketing analytics toolsmarketing dashboards
Endang Sulistya Rini · Yeni Absah · Beby Karina Fawzeea · Muhammad Bangun Siregar
The digital transformation era has profoundly altered how small and medium-sized enterprises (SMEs) compete, particularly those in traditional industries. This study examines the relationship between second-order digital marketing and purchase intention, emphasizing the mediating role of e-service quality in Ulos-based...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
