Buscador de Tesis y publicaciones académicas

Implementasi Teknologi Digital Dalam Pemasaran Usaha Sayur Hidroponik Surabaya

Ismi Aini Mufidah · Melly Eka Ayu Aulia · Kartika Dewi Safitri · Mohammad Ikhwan Abdillah · y 1 más

This article examines digital implementation in marketing hydroponic vegetable businesses with a focus on hydroponic vegetable garden businesses in Surabaya. The main aim of this article is to understand how digital technology has become an important instrument in marketing hydroponic vegetable businesses. This article...

Pengaruh Strategi Digital Marketing Terhadap Citra Sekolah

Denisa Nurfitriani

This study aims to determine the effect of digital marketing strategies on the image of SD IT An-Nahar Pangandaran. Digital marketing strategies have become an important communication tool in building and strengthening the image of educational institutions, especially in today's digital era. This study employs a quanti...

Trends in the Digital marketing research

Sang, Nguyen Minh

All 1604 Publications on the topic of the Digital marketing research on Scopus for bibliometric analysis!

Once upon... imagine the power of storytelling in digital content marketing : advertising effectiveness of visual mental imagery-eliciting storytelling modalities in digital content marketing

Heijden, M.L.W. van der

Analisis Proses Pengambilan Keputusan Pemasaran Digital pada Pelaku UMKM di Papua

Jusmawati Jusmawati · Siti Nurhayati · Andrian Sah

This study aims to analyze the digital marketing decision-making process of MSME actors in Papua and identify factors influencing their marketing strategies. A qualitative case study approach was employed, combining semi-structured interviews, participatory observation, and documentation of digital marketing materials....

Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital

null Ahmad Yusuf Kresna Andi S · null Lilis Setyowati · null Gentri Zulfika · null Edy Sulistiyawan

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategi...

dataset for journal entitled DIGITALPRENEURSHIP :ARTIFICIAL INTELLEGENCE USAGE ON DIGITAL MARKETING SUSTAINABILITY

Jordan , Joshua

dataset for journal entitled DIGITALPRENEURSHIP :ARTIFICIAL INTELLEGENCE USAGE ON DIGITAL MARKETING SUSTAINABILITY

Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness

Isra Hayati · Syahrul Amsari · Ahmad Afandi

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the rapidly growing digital era. This community service aims to provide digital marketing training to MSMEs assisted by Lazismu, Medan City. Identification of partner problems is carrie...

STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PROMOSI HOMPIMPAA.ID DENGAN MENGGUNAKAN MEDIA SOSIAL

Dian W, Oryz Agnu · Arfina, Fiby Nur · Bratakusuma, Trias · Rifa'i, Zanuar

Tujuan dari penelitian ini adalah untuk mengetahui pemasaran digital yang digunakan oleh hompimaa.id serta bagaimana peran dari digital marketing dalam meningkatkan promosi program pembelajaran serta kreativitas yang dilakukan oleh hompimpaa.id. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif ku...

Digital Marketing Impact on Electronics Products Purchase in Hyderabad

M Ji

Digital marketing profoundly impacts electronics purchases through personalized AI-driven content, social commerce (live streams/influencers), enhanced SEO/SEM for informed decisions, and crucial first-party data use, with consumers demanding transparency, data privacy, and seamless mobile experiences, while content fo...