Buscador de Tesis y publicaciones académicas

Digital marketing and its role in achieving customer’s happiness: Evidence Jordanian five-star hotels

Sultan Mohammad Said Sultan Freihat

The study aimed at bridging or reducing the knowledge gap between digital marketing di-mensions and customer’s happiness, by diagnosing both the level of digital marketing adoption and the level of customer’s happiness achievement, determining the nature of the relationship between digital marketing and customer’s happ...

THE ROLE OF DIGITAL MARKETING STRATEGIES IN ENHANCING BRAND EQUITY OF TOURISM ENTERPRISES

Zufarov, Akmal

The rapid digitalization of the tourism industry has significantly transformed the way tourism enterprises communicate with customers and build competitive advantages. In the context of increasing market competition, brand equity has become one of the most valuable intangible assets determining the long-term success of...

Digital Marketing and Enterprise Performance: The Mediating Role of Market Access

Yolanda Soedibyo · Hananiel Mennoverdi Gunawan

Research Originality: This study is among the first to model market access as the mechanism by which four distinct digital marketing dimensions jointly drive enterprise performance in the context of an Indonesian developing economy. Research Objectives: This study examines how four digital marketing dimensions influenc...

The Digital Marketing's Impact on MSMEs Financial Performance in Laos

Thipphavong, Viengsavang · Kongmanila, Xayphone

The study examines the influence of digital marketing on the financial performance of Laos-based firms using Smart PLS4 Structural Equation Model (SEM) method. The results showed that online advertising, social media and content marketing have significant impact on financial performance of Lao MSMEs. Mobile marketing,...

Sosialisasi, Pelatihan dan Pendampingan Digital Marketing Guna Menuju UMKM yang Memiliki Daya Saing

Hidayatulloh, Amir · Putra, Muhammad Reynandi Triatna · Auliyasari, Annita · Mutia, Lisna · y 3 más

Metode komunikasi pemasaran sudah berubah dari metode konvensional menjadi digital dan saling terintegrasi. Akan tetapi, masih terdapat beberapa permasalahan yang sering terjadi dalam penerapan digital marketing, misalnya masih adanya pelaku usaha yang belum memahami manfaat dan pengaplikasian digital marketing. Untuk...

Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement

Manek, Daniel · Fadah, Isti

This research explores the relationship between the effectiveness of digital marketing strategies and the strengthening of political brands in the context of political choices and public perceptions. Amidst the shifting political paradigm increasingly driven by digital media, a deeper understanding of how digital marke...

Digital marketing development strategy of rama cassava chips at tajur halang village

Gandhy, Abel · Respati, Mutia Raras · Fadillah, Haqi · Maesya, Aries · y 1 más

This study aims to formulate appropriate digital marketing strategies to increase brand awareness and sales for the Rama Cassava Chips SME amid increasingly competitive market dynamics. Unfortunately, Rama Cassava Chips has not yet implemented digital marketing and still relies on distributors, resulting in declining s...

Impact of Social Media Marketing on Traditional Marketing

Autoría no especificada

The Impact of the EU Digital Single Market Strategy on the Transformation of Marketing Practices in Eastern Partnership Countries: The Case of Ukraine

Nadiia V. Proskurnina · Iuliia B. Dobroskok

The aim of this article is to provide a comprehensive study of the impact of the European Union’s Digital Single Market (DSM) strategy on the transformation of marketing practices in Ukraine, as well as to identify opportunities for adapting European digital standards in the national business environment. In the contex...

How to Choose the Right Digital Marketing Services

Patel, Ritu

Learn how to choose the right digital marketing services for your business, including SEO, social media, Google Ads, lead generation, email and content marketing.