Buscador de Tesis y publicaciones académicas

The Influence of Financial Capability on MSME Performance: The Mediating Role of Digital Marketing and FinTech

Rosalia Cahya Arian · Amirul Arif

This study aims to examine the effect of financial capability on MSME performance, both directly and indirectly through digital marketing and financial technology as mediating variables. A quantitative research approach was employed using questionnaire data collected from MSME actors. The data were analyzed using Parti...

Exploring the Digital Transformation of Marketing: A Multidisciplinary Bibliometric Perspective

Muhammad Thalib PK · T Mohamed Nishad

The significance of digital marketing has grown throughout time in the current digital era as a way to provide clients with innovative properties for education, engagement, and the sale of goods and services. The purpose of the study is to evaluate research and development dynamics in the field of digital marketing (DM...

Digital Marketing Transformation: Opportunities and Obstacles for Bali's Small and Medium Industries

I Gusti Agung Ketut Gede Suasana · Anak Agung Gede Suarjaya · Ketut Juliartini

Small and medium-sized industries (SMIs) typically have difficulty adapting technology to digital marketing changes due to limited resources. The study explains the ability of SMI to transform marketing into digital business processes. The study is quantitative, and the data was analysed with SmartPLS using a sample of...

Digital Marketing

Dr. Tamanna Prajapati, · Manjunathan Alagarsamy · Dr. A. Karuppannan, · Dr. Maheswari

DIGITAL LITERACY AS A MODERATOR OF THE INFLUENCE OF INFLUENCER AND DIGITAL MARKETING ON CONSUMER PURCHASE DECISIONS IN THE HIJABQA FASHION BUSINESS

Renata Wijayanti

The purpose of this study is to investigate how customer purchasing decisions are impacted by digital and influencer marketing, as well as how digital literacy functions as a moderating factor in the HijabQA fashion industry. The research used a quantitative approach with purposive sampling involving 50 Shopee customer...

Sustainable Digital Marketing Models for Uplifting Micro, Small and Medium Enterprises Product Branding

null Grace Yulianti · null Mia Christy Patricia · null Eri Kusnanto

This research delves into sustainable digital marketing models aimed at enhancing product branding for Micro, Small, and Medium Enterprises (MSMEs). With the burgeoning digital landscape, MSMEs face challenges in effectively leveraging digital platforms for brand promotion. The study's objective is to identify and eval...

PENDAMPINGAN PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN OMSET PENJUALAN PADA UMKM KACANG SANGRAI UD. AKBAR

Zarnuji Zarnuji · Purwati Ratna Wahyuni · Sindi Arista Rahman · Hopid Hopid

Perkembangan bisnis di era digital menjadi fokus utama dalam pengembangan UMKM, hal ini untuk memperluas pangsa pasar dan memperkuat lini bisnis yang ada. Penerapan digital marketing merupakan salah satu solusi yang bisa digunakan untuk meningkatkan omset penjualan dan mempertahankan eksistensi bisnis. Digital marketin...

Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar

Rani Arifah Normawati - · Shanti Ike Wardani · Anna Widayani

Digital marketing merupakan hasil integrasi konsep pemasaraan tradisional dengan elemen digital. Digitalisasi dalam berbagai bentuk berhubungan positif dengan pertumbuhan, kinerja dan daya saing usaha kecil. Kampung Batik Kembang Turi Blitar adalah usaha yang didirikan dengan tujuan memberdayakan warga dan melestarikan...

PEMANFAATAN DIGITAL MARKETING BAGI MENINGKATKAN PENDAPATAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DESA DASAN TAPEN, KECAMATAN GERUNG, KABUPATEN LOMBOK BARAT

Irawansyah Irawansyah · Junaidin Junaidin · Sri Sahbany · Lalu Adiyatma Taopikul Hadi · y 2 más

Pengabdian ini dilatar belakangi dengan arus globalisasi yang cepat membuat perkembangan teknologi kearah serba digital ini semakin pesat. Disinilah kesempatan yang dapat dimanfaatkan oleh pelaku usaha untuk menembus market digital marketing. Penelitian ini bertujuan untuk mengetahui peran digital marketing terhadap pe...

PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUASAAN KONSUMEN DENGAN PERUSAHAAN UNILEVER LEWAT DIGITAL MARKETING

null Indrasto Kurniadi

This study examines how marketing strategies, encompassing product, price, distribution, and promotion, influence consumer satisfaction with Unilever products, particularly within the context of digital marketing. In today's era of digital transformation, companies are required to adapt to technological developments an...