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The present study aims toA model for digital marketing based on value creation for the Iranian insurance industry. The method used in the research is qualitative and based on the strategy of data-based theory. In-depth interview tools were used to collect data. The target population was managers and senior experts in t...
HF5001-6182value creationeconomics and businesssocial sciences
This thesis explores the dynamic digital marketing landscape in Uzbekistan, providing insights into the country's internet penetration, social media usage, mobile internet trends, e-commerce growth, digital payment systems, influencer marketing, video content consumption, and the significance of local language content....
This thesis explores how AI-integrated omnichannel digital marketing strategies in FMCG distribution contribute to sustainability. It analyzes how AI enhances personalization, predictive analytics, and automation across digital platforms to reduce waste and resource use. The study emphasizes the alignment of marketing...
Abstract Digital transformation has become a major organizational priority, influencing business processes, employee capabilities, marketing practices, customer engagement, and organizational performance. This paper presents an integrative perspective on the relationship among Digital Transformation (DT), Human Resourc...
This paper aims to determine the effect of the COVID-19 pandemic on MSMEs in Indonesia and to find out the potential use of digital marketing to develop MSME businesses, to find out digital marketing strategies that MSMEs can do to develop their business during the COVID-19 pandemic and to determine the effectiveness o...
economics and businesssocial sciences3. Good health
The firms and the Marketers are faced with new opportunities and challenges within this digitalized age. The vital objective of digital marketing is to attract customers and allowing them to interact with the company's brand through electronic digital media. This article focuses on the importance of digital marketing f...
research resultsMarketing managementeconomics and businesssocial sciences
May Shinta Retnowati · Daud Sukoco · Sri Firda Rahmi Aliya Putri
The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic...
Small and Medium Enterprises (SMEs), including the bamboo craft sector in Tulungagung, Indonesia, are vital to the national economy yet face significant challenges in leveraging digitalization for growth. The central issue is understanding how digital tools translate into tangible business performance. This study addre...
In today's fast-paced online environment, a digital marketing agency plays a vital role in ensuring businesses maintain an effective online presence. These agencies are specialized in strategies that harness digital channels, including websites, social media, email, and SEO, to drive traffic, engage customers, and ulti...
This research aims at improving the case company Company X’s marketing plan before beginning its operations. The authors of this thesis are the co-founders of the company, which will be operating in the natural cosmetics industry. According to Company X’s initial marketing plan, the company is planning to implement soc...
case studyeconomics and businesssocial sciencesmarketing
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