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This study investigates how millennials respond to digital content marketing in the tourism industry. The measurement is based on the respondent's emotional and cognitive engagement with the presented content. People generally use social media for tourism purposes, and it quickly changes customer behavior when travelin...
Turizm (Diğer)Tourism (Other)economics and businesssocial sciences
Deavvy M.R.Y Johassan · Ronnie Sirait · Siti Meisyaroh
The development of information technology and the internet has changed the way businesses market their products. However, many aspiring entrepreneurs and MSMEs do not yet have adequate knowledge about digital marketing. This lack of understanding has the potential to hinder competitiveness, narrow market reach, and red...
The study examines how digital marketing strategies impact consumer preferences for dairy products, with a focus on how social media, influencer marketing, and content marketing impact consumer behavior. As traditional marketing increasingly gives place to digital marketing, dairy brands successfully engage with consum...
The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the entire target audience of the product. The results of the analyzes. We consider a marketing startup as an activity aimed at comprehensive mark...
9. Industry and infrastructureeconomics and businesssocial sciences
No âmbito do Mestrado em Comunicação e Marketing, na vertente de Gestão de Marketing, na Escola Superior de Educação de Coimbra, em parceria com a Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, foi realizado o Estágio Curricular na empresa InWebSolutions, especializa em Marketing Digital e Formação. De...
Digital marketing techniques;Digital marketing;Online marketing;Digital marketing strategies;
Isaac Owusu Asante · Yushi Jiang · Xiao Luo · Martinson Ankrah Twumasi
Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how they attract web traffic through consumer engagement. Based on the stimul...
organic marketingsocial mediaeconomics and businesssocial sciences
Acop, Jojo B · Chowogna, John C · Comila, Jose Jr · Tecson, Daniel Robert · y 1 más
The emergence of new trends in a fast-changing environment is inevitable – the tourism industry is not an exception. Thus, travel agencies, which provides help on travel and tourism-related services, must be highly competitive in order to adopt to these changes to rise above the competition. This research has been comp...
According to previous studies, communication and digital media have an increasing importance in society and in tourism boosting. When it comes to tourism's use of digital marketing, this importance is increased, as it is mostly through digital marketing that it is possible to obtain information about tourists or to get...
tourism managementcityeconomics and businesssocial sciences
YOUSEF AHMAD ALARABIAT · FAWWAZ TAWFIQ AWAMLEH · ALA SHAKEEB AWAD
Abstract This paper tries to explore the relationship between digital marketing performance, business intelligence, and knowledge management in the pharmaceutical sector. In a high-technology environment where the pharmaceutical industry is also caught up in fast changes and keen competition, this study will examine th...
Abimanyu Tuwuh Sembhodo · Adya Hermawati · Endang Fatmawati · I Wayan Ruspendi Junaedi · y 1 más
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increas...
HF5001-6182economics and businesssocial sciencesManagement. Industrial management
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