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The literature in the field of marketing is based on customer orientation, which implies that “customer is king”. The development of digital media influenced the increase in the significance of digital content; so it is emphasized in digital marketing that “content is king” as well. The same content can have different...
digital environmentHF5549-5549.5TS155-194digital customer
A Social Media Marketing Company in India is often considered the best choice for Facebook and Twitter marketing services due to its expertise in managing global audiences and optimizing engagement. Such companies understand diverse market trends, helping brands increase visibility and audience interaction effectively....
Dr. Patil Sanyogita Suryakant · Dr. Arjun Chandrakant Thorat
This article focusses on exciting and due to the emerging trends association between digital marketing and artificial intelligence. AI in digital marketing refers to the use of machine learning, data analytics, natural language processing, and automation technologies to make marketing strategies smarter, faster, and mo...
null Dhafin Fathur Rozi · null David Sukardi Kodrat
The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior,...
O presente trabalho de projeto tem como finalidade a junção de dois mundos: o académico e o mais prático. Este trabalho foi desenvolvido, tendo como objetivo o desenvolvimento de um plano de marketing para uma empresa real. Cada vez mais, o marketing digital é fundamental no desenvolvimento de uma estratégia de sucesso...
Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service...
Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata
This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...
Harry Wahyudi · David Malik · Howardi Visza Adha · Amrullah Amrullah · y 2 más
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy in Pauh District, Padang City. However, most MSMEs still face obstacles in expanding their market reach due to limited effective marketing strategies. Marketing activities are still dominated by conventional methods, resu...
Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...
This study aims to examine the level of knowledge about green marketing strategies among grape growers in Karnataka and to evaluate the usage of digital marketing platforms by these framers. Grape producers' awareness of green marketing methods and their usage of digital marketing platforms are both examined in relatio...
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