Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

85.111 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2014 Acceso abierto Revisado por pares

Who has the power in digital marketing: Customer or content?

Rakic Beba · Rakic Mira

The literature in the field of marketing is based on customer orientation, which implies that “customer is king”. The development of digital media influenced the increase in the significance of digital content; so it is emphasized in digital marketing that “content is king” as well. The same content can have different...

digital environment HF5549-5549.5 TS155-194 digital customer
  • University of Novi Sad - Faculty of Economics...
  • English
Leer el documento
Other 2025 Acceso abierto

Is a Social Media Marketing Company in India Best for Facebook and Twitter Marketing Services?

Growth, Rapid Digital

A Social Media Marketing Company in India is often considered the best choice for Facebook and Twitter marketing services due to its expertise in managing global audiences and optimizing engagement. Such companies understand diverse market trends, helping brands increase visibility and audience interaction effectively....

media and communications social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.17301999
Leer el documento
Artículo 2026 Acceso abierto

Use of AI in Digital Marketing

Dr. Patil Sanyogita Suryakant · Dr. Arjun Chandrakant Thorat

This article focusses on exciting and due to the emerging trends association between digital marketing and artificial intelligence. AI in digital marketing refers to the use of machine learning, data analytics, natural language processing, and automation technologies to make marketing strategies smarter, faster, and mo...

engineering and technology
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.19762175
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras

null Dhafin Fathur Rozi · null David Sukardi Kodrat

The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior,...

  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/jimas.v5i2.2671
Leer el documento
Tesis de maestría 2023 Acceso abierto

Plano de marketing com enfoque digital: o caso da Casa de Oleiros

Dias, Irina Isabel da Silva

O presente trabalho de projeto tem como finalidade a junção de dois mundos: o académico e o mais prático. Este trabalho foi desenvolvido, tendo como objetivo o desenvolvimento de um plano de marketing para uma empresa real. Cada vez mais, o marketing digital é fundamental no desenvolvimento de uma estratégia de sucesso...

SEO Social media Plano de marketing Marketing plan
  • Portugal
  • Portuguese
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Pelatihan Pemasaran Digital bagi Pengusaha Laundry untuk Meningkatkan Visibilitas dan Jangkauan Pasar di Era Digital di Desa Ngimbangan

null Misbachul Munir · null Amelia Pristian Syah Putri · null Fitri Ariani Duwi Lestari

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service...

economics and business social sciences
  • Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
  • DOI: 10.61132/pandawa.v3i3.1918
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

Peran Pemasaran Digital Dalam Membentuk Citra Merek Bittersweet By Najla Di Mata Konsumen

Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata

This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...

economics and business social sciences
  • Politeknik LP3I
  • DOI: 10.38204/komversal.v8i1.2849
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

PENERAPAN MANAJEMEN PEMASARAN BERBASIS DIGITAL MARKETPLACE UNTUK MEMPERLUAS JANGKAUAN PASAR UMKM DI PAUH, KOTA PADANG

Harry Wahyudi · David Malik · Howardi Visza Adha · Amrullah Amrullah · y 2 más

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy in Pauh District, Padang City. However, most MSMEs still face obstacles in expanding their market reach due to limited effective marketing strategies. Marketing activities are still dominated by conventional methods, resu...

economics and business social sciences
  • Komunitas Manajemen Kompetitif
  • DOI: 10.35446/diklatreview.v8i2.2816
Leer el documento
Ponencia / congreso 2019 Acceso abierto

Impact of political marketing in digital environment on gender (does political marketing in digital environment impact more women or men?)

Stilin, Žarko · Ružić, Ivan · Žunić Jerko

Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...

5. Gender equality social sciences political science
  • Croatia
  • English
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

AWARENESS OF GREEN MARKETING THROUGH DIGITAL MARKETING TECHNOLOGIES AMONG GRAPE GROWERS IN KARNATAKA

null Sathisha N R · null Dr. Vinay S

This study aims to examine the level of knowledge about green marketing strategies among grape growers in Karnataka and to evaluate the usage of digital marketing platforms by these framers. Grape producers' awareness of green marketing methods and their usage of digital marketing platforms are both examined in relatio...

economics and business social sciences
  • International Journal of Research In Commerce...
  • DOI: 10.38193/ijrcms.2025.7420
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp