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M. Bagus Achsanul Qolbi · Irfat Nur Nafisah · Ivan Pratama · null Sumartik
General Background Coffee consumption in Indonesia continues to rise rapidly, positioning the country significantly in global coffee consumption and transforming coffee into a modern lifestyle element. Specific Background This qualitative descriptive study examines consumer loyalty toward Kopi Luwak Cikole Bandung by a...
The motivation and significance of this research are designed to extend the Resource-based view theory to examine factors in the relationship between digital marketing, brand awareness, marketing performance, and the business sustainability of local small and medium enterprises. Ho Chi Minh City, from which the researc...
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. This research is quantitative research with descriptive and verification...
HB1-3840economics and businesssocial sciencesEconomic history and conditions
null Putu Intan Astarani · null I Wayan Santika · null I Gde Ketut Warmika · null Satria Pramudana
MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in...
Dr. Mohammed Abdul Raffey · Dr. Siddheshwar Jaydeo yeul
The rapid expansion of digital technologies and social media platforms has transformed traditional marketing practices, leading to the emergence of influencer marketing as one of the most effective promotional strategies in the contemporary business environment. Influencers possess the ability to shape consumer attitud...
Digital transformation has become a significant trend in enterprise development today, and incubators, as a crucial link in the innovation and entrepreneurship ecosystem, have their marketing empowerment pathways researched, which is of great significance in promoting the sustainable development of incubators and their...
This study examines Personal Selling and Digital Marketing as key factors that increase Customer Satisfaction through Perceived Value in automobile purchases. It uses a quantitative causal approach on data from 400 new car buyers in DKI Jakarta and West Java. Using PLS-SEM, the results confirm that both Personal Sellin...
This study aims to examine how digital marketing tactics affect the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in India. Due to the nation's expanding internet and digital technology adoption rates, MSMEs are using more and more digital marketing techniques to expand their consumer base, improve th...
The research paper discusses about digital marketing strategies of Gillette India, which advocates the harmonization of their concept with today’s digital environment. The paper analyses different aspects of Gillette India’s online marketing communication and promotion, such as keywords, website optimization, bidding o...
With the continuous development of digital collections at home and abroad, various industries are exploring the development and marketing path of digital collections. The tourism industry faces problems such as low repurchase rate of products and weak user retention ability, how to improve user loyalty and continue to...
9. Industry and infrastructureeconomics and businesssocial sciences
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