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Digital marketing is the practice of promoting products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It helps businesses reach their target audience, increase brand awareness, generate leads, and drive sales using strategies like Search Engine Opti...
Firman Yudianto · Dike Bayu Magfira · Mukhtar Adinugroho · Teguh Herlambang · y 1 más
Digital marketing is a marketing strategy using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. Digital Marketing is one of the media that is currently in great demand by the publ...
This study investigates the effects of digital marketing strategies on the purchase intentions of millennial consumers, specifically through social media marketing engagement, personalized digital advertising, and consumer digital trust. The study takes a quantitative approach using Likert scale-based survey instrument...
Online marketing is playing a very vital role in India. Many Indian companies are using digital marketing for competitive advantage .It is very cheaper and new concept of recent technology. Digital marketing is important because it connects a business with its customers when they are Digital and is effective in all ind...
The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are perfor...
null Dheerika Sharma · null Dr. Deepika Saraf · null Manzoor Ahmad Dar
With the advent of the Internet, the term Digital Marketing has come into existence. Various techniques of digital marketing have transformed the world of marketing for the better. This study aims to understand the concept of digital marketing and its various techniques and tries to find out the best technique of digit...
media and communications4. Educationsocial sciences
Digital marketing has emerged as a powerful tool in the modern business environment, transforming the way companies promote their products and interact with customers. With the rapid growth of the internet, social media, and mobile technologies, businesses are increasingly shifting from traditional marketing methods to...
In order to better understand the market orientation, digital marketing strategies, competitiveness, marketing innovative behaviour, and digital marketing effectiveness of SMEs, this study examined the causal relationship model of marketing innovation and competitiveness of SMEs with digital technologies in Thailand. A...
The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing a...
This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing in driving up sales in businesses and to provide crucial guidance to Bulbul Traders on how to ef...
Sales managementeconomics and businesssocial sciencesmarketing
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