Buscador de Tesis y publicaciones académicas

An Exploratory Study on Digital Marketing Strategies in Micro-Enterprises

İbrahim Alkara

Introduction: The aim of this study is to determine the knowledge and usage status of micro enterprises regarding digital marketing applications, to identify the difficulties they face and to reveal their support needs. In addition, the challenges these businesses face in digital marketing, the tools they use most freq...

Improving the Performance of Digital Marketing in the Handicraft Industry Through the Implementation of Digital Marketing Strategies

Fildzah Nurdima · Johan Hendri Prasetyo

The development of digital technology has driven significant changes in marketing activities, especially for Micro, Small, and Medium Enterprises (MSMEs) in the creative industry sector. Although digital opportunities are expanding, many handicraft businesses have not optimized their digital marketing strategies effect...

Analysis of Digital Marketing Adoption Behaviour in MSMEs in Bengkulu City using the UTAUT-3 Model

Nurul Renaningtias · Pradifta Irsyad Hidayat · Aan Erlansari, S.T.,M.Eng

Micro, Small and Medium Enterprises (MSMEs) are business groups engaged in the economy and are the largest economic actors in Indonesia that support the increase in Indonesia's economic income, Based on the latest data from the Cooperatives and SMEs Office of Bengkulu City in 2019 stated that the total MSMEs in Bengkul...

Edukasi Literasi Media Digital Sebagai Upaya Marketing Digital Di Toko Olahraga 26 Store Pekanbaru

null Noprieka Suriadiman · null Dwi Anindya Harimurti

Era digitalisasi merupakan zaman serba digital yang memanfaat internet, Internet pada era digital saat ini dapat dikatakan begitu praktis, mudah dan efisien ditengah padatnya rutinitas sehari-hari. Di era ini juga terjadi inovasi bidang bisnis yang pemasaran konvensional bergeser ke pemasaran modern menggunakan media d...

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

Yandri Rezziansyah Sitompul · Nisrul Irawati · Rulianda Purnomo Wibowo

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Di...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Kimihiko Kondo · Norio Imai

Digital marketing by micropreneurs

Thumiki, Venkat Ram Raj

This study was carried out in the Sultanate of Oman to evaluate the Digital Marketing Capabilities (DMC) of 187 micropreneurs.

Digital Marketing Course Lahore

Ahmad, Kanwal

Learn digital marketing in Lahore! Master SEO, PPC, social media, and more. Unlock career opportunities with top courses and expert training programs.

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN JASA GPHOTO

Andri Budi Santosa · Yulies Rianto

Berdiri pada tahun 2009, kala itu GPhoto masih bernama Arppegiano Photography, berawal dari sebuah hobi yang butuh dukungan finansial untuk tetap berjalan, akhirnya memilih genre fotografi pernikahan yang dirasa paling bisa menghasilkan uang dalam jangka pendek. Dari tahun 2009 hingga tahun 2015, Arppegiano Photography...

Pendampingan Pelatihan Aplikasi Media Sosial Di Masa Pandemi Covid 19 Pada Batik Av Production

Adcharina Adcha Pratiwi · Suranto Suranto · Nurgiyatna Nurgiyatna3 · Musabbikha Musabbikha · y 1 más

Kegiatan pengabdian kepada masyarakat (PKM) bertujuan memberikan pendampingan tentang pentingnya digital marketing dalam penjualan produk batik, agar produk batik dapat terjual dengan maksimal di masa pandemi covid 19. Kegiatan dilakukan di Batik AV Production Pilang Masaran Sragen. Manfaat kegiatan: (a) penerapan digi...