Buscador de Tesis y publicaciones académicas

PERAN INOVASI PRODUK DALAM MEMEDIASI DIGITAL MARKETING TERHADAP KINERJA PEMASARAN PADA PELAKU USAHA MEBEL DI DESA LEILEM KABUPATEN MINAHASA

Raintung, Michael Ch. · Kawet, Raymond C. · Mandagie, Yunita

The furniture industry in Leilem village, Minahasa Regency is one of the industries that continues to grow, business actors are required to be able to make the right marketing strategy to maintain the survival of their business. Digital Marketing is currently one of the tools to market products that are most in demand...

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

Soule, Eric K. · Ross, Jennifer Cornacchione · Lazard, Allison J. · Jang, Heesoo · y 6 más

Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.). In 2020, a census of WT manu...

Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

Danish Ilyas

Blockchain technology, with its unique advantages of decentralization, security, and transparency, has completely changed marketing strategies and brought new modern frameworks. Scholars and industry professionals have been drawn to this technology in recent years to investigate the fundamental mechanisms and prospects...

DIGITAL MARKETING : KEGIATAN PEMASARAN ATAU PROMOSI BRAND PRODUK MELALUI INTERNET ATAU MEDIA SOSIAL

null Nurjanah · Siti Wahyuningsih · Vivin Tri Nadya · Elmina Praptika Melati

The development of the current era produces increasingly sophisticated facilities with the support of information technology, which can be used as a medium in developing customer satisfaction-oriented business ventures. Technology can not be denied has brought many changes in the dynamics of business competition today....

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

Ghazi A. Al-Weshah · Dana F. Kakeesh · Noor A. Al-Ma'aitah

The study aims at investigating the role of digital marketing strategies in enhancing international patients’ satisfaction in Jordanian healthcare industry. Specifically, the effect of search engine optimization, social media networks, and e-mail marketing as digital marketing strategies on international patients’ sati...

Pengaruh Penggunaan Digital Marketing terhadap Kinerja Pedagang Bunga di Desa Sidomulyo, Kota Batu

Nur Amir · Rahmad Sudibyo · Mamlu Hasanah

Salah satu contoh usaha dibidang agribisnis yang telah menerapkan digital marketing adalah pedagang bunga yang berlokasi di Desa Sidomulyo, Kota Batu, Jawa Timur. Sebelumnya pedagang bunga di Desa Sidomulyo menerapkan sistem penjualan bunga secara konvensional. Selain itu, keterbatasan promosi melalui media publikasi s...

PENGARUH DIGITAL MARKETING, MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN GO-PAY: STUDI KASUS PADA KONSUMEN JAKARTA TIMUR

INDAH JUWITA HARAHAP, .

Penelitian ini ditujukan untuk mengetahui pengaruh Digital Marketing, Manfaat, dan Kepercayaan konsumen dalam membuat Keputusan Penggunaan pada layanan Go-Pay.Penelitian menggunakan pendekatan kuantitatif dan melibatkan kuesioner yang disebarkan kepada 300 responden di wilayah Jakarta Timur yang berusia minimal 17 tahu...

Analyse qualitative des comportements du marketing digital sur Facebook : cas des entreprises marocaines

MARIAM ZAGHLI · H. ATTOUCH

Le marketing digital, ce nouveau phénomène que toutes les entreprises se précipitent à adopter dans leurs stratégies, de peur de devenir obsolètes, et se faire oublier sur le marché.Réseaux sociaux, plateformes numériques, dématérialisations des supports et même des relations entre entreprise/marque et consommateurs/cl...

Digital Marketing Strategies - Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM)

Autoría no especificada

MARKETING STRATEGIES IN DIGITAL AGE

Manpreet Kaur, Naffy

Abstract The research paper shows the impact of various marketing strategies adopted by firms and how these marketing strategies have helped them to gain customer engagement as well to build their brands. There are a number of marketing strategies discussed and used by the firms. The introduction of PC’s in 1970s marke...