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The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...
Andrew J. Rohm · Matthew Stefl · Julian Saint Clair
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a pro...
Marco Martins · Ricardo Jorge da Costa Guerra · Lara Santos · Luísa Lopes · y 1 más
Abstract The dissemination of information and communication technologies (ICTs) has altered how society functions, creating the denominated information society. Consequently, digital technologies are significantly reducing information asymmetries between customers and providers. The evolving of internet-based applicati...
Whindya Rahmadi Muhammad · Tias Andarini Indarwati
Micro, Small, and Medium Enterprises (MSMEs) are business units that have an omzet under 2.5 billion rupiah per year and have assets under 10 billion rupiah. However, MSMEs take an important role in the Indonesian economy because they have contributed to PDP Indonesia by 60.3%. This Performance was achieved because MSM...
economics and businesssocial sciences8. Economic growth
Social media marketing and change in consumer behavior when traveling in the digital era, present opportunities for tourism sector. Aligned with these facts, digital content marketing becomes more important in improving consumer engagement through social media. Content marketing currently has shifted to a digital world...
Ao interligar a empresa às necessidades do mercado, criar valor para os consumidores e gerar oportunidades de expansão e diferenciação, o marketing atua como propulsor do crescimento das organizações. Deste modo, a presente pesquisa teve como objectivo analisar o impacto do marketing digital no desenvolvimento organiza...
This study aims to implement a digital marketing strategy using the SOSTAC model approach in increasing the attractiveness of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Objectives, Strategies, Tactics, Actions, and...
Throughout the decade of increasingly rapid digital growth, digital technology has been one of the needs and has played a major role in innovating branding and marketing of micro, small, and medium enterprises (MSMEs) in various sectors. Digitalization is part of the development and innovation to change traditional bra...
The purpose of this service is to provide digital marketing assistance in Cihamerang Village, West Java, to encourage the creative economy and utilize the potential that exists there. The village has unique products and beautiful natural landscapes, but product marketing problems have hindered the growth of its creativ...
Sharia homestay is a form of accommodation that provides temporary housing for tourists by complying with Islamic sharia principles. This study aims to analyze the effect of digital marketing on the decision to stay at Homestay ortega svari'ah In the digital era, marketing through online platforms has become very impor...
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