Buscador de Tesis y publicaciones académicas

B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement

Alvajärvi, Seina

This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement and customer loyalty, it discusses types of digital marketing activities that enhance digital mark...

Marketing digital como fidelização do cliente.

Barbosa, Dalilla de Sousa

O presente artigo aborda a importância do marketing digital com ênfase na fidelização de clientes, observando como os aspectos de redes sociais influenciam na decisão de compra. O marketing digital é o conjunto de ferramentas por meio de mídias digitais que uma empresa desenvolve para o alcance de pessoas, a fim de ofe...

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2136, manish

Learn the fundamentals of Digital Marketing including SEO, social media, content marketing, PPC, email marketing, and online branding strategies. This presentation explains how businesses use digital channels to increase visibility, attract customers, and grow online.https://dracoesport.dgwebsitepractice.online/element...

Employing digital twin technology in the pursuit to avert sustainable marketing myopia

Nyquist, Anna-Maria · Farshid, Mana · Brown, Terrence E.

Purpose This study investigates the relationship between entrepreneurial marketing and digital twin technology in sustainable marketing, focusing on overcoming sustainable marketing myopia. It aims to determine how combining these approaches can help businesses avoid the pitfalls associated with short-sighted sustainab...

PELATIHAN STRATEGI PEMASARAN DIGITAL BAGI KOMUNITAS DIGITAL MARKETER PURWOKERTO

Siti Alvi Sholikhatin · Wanda Fitrianingsih · Fedina Fujiyanti

ABSTRAKPemasaran digital telah menjadi sebuah kebutuhan, baik bagi pelaku usaha menengah dan skala besar, maupun bagi usaha mikro dan kecil. Kebutuhan akan pemasaran melalui media digital tak luput dari efek perkembangan teknologi dan konektivitas serta bergesernya pola transaksi di masyarakat yang kini telah mengalami...

Evolution from traditional marketing to digital marketing as a formative process

Autoría no especificada

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada

Plano de marketing digital para a marca Healsi Water

Lamas, Ana Patrícia Araújo

As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo...

A STUDY OF DIGITAL MARKETING IN INDIA- OPPORTUNITIES AND CHALLENGES

Dr.Venkatanarayana Miriyam

Digital marketing has emerged as a significant driver of business growth and consumer engagement in India, supported by rapid internet penetration, smartphone adoption, social media usage, e-commerce, and artificial intelligence. In January 2025, there were over 806 million internet users in India, and there were about...

Digital Marketing Strategies: A Comprehensive Literature Review

A.A. Mocanu · A.C. Szakal

The world in which people lead their lives now is full of connections. These connections have also been favored by the emergence and evolution of digital technologies. Today more than ever, individuals turn to digital solutions to communicate, to buy, to sell, and so on. This paper aims to provide a comprehensive liter...