Buscador de Tesis y publicaciones académicas

Sinergi Entrepreneurship dan Digital Marketing: Analisis Literatur terhadap Model Bisnis Berbasis Platform Digital

Ismayunita Ismayunita · Melda Hamdi · Nisha Ananda · Mhd Rizki Ramadhan · y 2 más

This study aims to analyze the synergy between entrepreneurship and digital marketing in developing digital platform-based business models through a literature review approach. The main problem raised is the lack of systematic integration of entrepreneurship and digital marketing concepts in building sustainable digita...

Marketing Communications, Digital and Social Media for Travelling in the Heart of Finland

Varis Pirkko

Digital marketing technologies as a tool for effective management of the financial services provision

Maksym Mykhailiuk · Serhii Popov

The article considers the main theoretical aspects of the introduction of digital technologies into the process of managing banking institutions in order to effectively provide financial services and ensure the competitiveness of the bank. The importance of digitalization as a tool for transforming the business process...

The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta

Lamidi, · Marjam Desma Rahadhini

This study aims to analyze the effects of digital marketing and financial inclusion on business sustainability through marketing performance. MSME’s are required to be able to adapt to new adaptations and communicate products intensively in marketing to be able to reach consumers directly and reduce costs for the susta...

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior

Shpresa Mehmeti-Bajrami · Fidan Qerimi · Arbëresha Qerimi

Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on t...

Formation of Complex Value of Enterprise Based on Digital Marketing: The Theoretical Aspects

Oleksandr I. Kononov

The purpose of the article is a theoretical substantiation of the process of forming the complex value of an enterprise based on digital marketing in the current conditions of economic management. According to the results of the carried out study, it was found that it is necessary to generalize the approaches to defini...

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva, Mila · Arsova, Monika · Jovanov, Tamara

The aim of this paper is to provide better understanding of the meaning and the importance of digital marketing. Considering that large organizations are usually of interest when it comes to developing and analyzing marketing theory, this paper focuses on the SMEs. Marketing practices differ between large and small com...

THE FEATURES OF TRADITIONAL AND DIGITAL MARKETING IN AGRICULTURE

Nataliia GERMANIUK

The article highlights specific features of marketing in agriculture. It is emphasized that key condition for successful development of agricultural marketing is the orientation of farms to ensure their own competitive advantages. Essence of the category «marketing» is revealed. In general, the latter is characterized...

PEMBINAAN MOTIVASI DAN PELATIHAN DIGITAL MARKETING BAGI SISWA SMK HIDAYATULLAH KOTA BATAM

M Khoiri · Syaifulah Syaifulah · David Humala Sitorus · Poniman Poniman

Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Hidayatullah Kota Batam dalam bidang digital marketing. Alasan kegiatan ini dilakukan adalah untuk lebih membentuk jiwa entrepreneurship bagi siswa dan siswi, agar setelah tamat sekolah nantinya dapa...

The Role of Digital Marketing Strategy and Information Quality in Shaping Consumer Satisfaction in Digital Healthcare Services

Jennifer Kwok · Hommy Dorthy Ellyany Sinaga · Dian Setyorini · Afrizal Afrizal · y 1 más

This study examines the influence of digital marketing strategy and information quality on consumer satisfaction in digital healthcare services. The increasing adoption of digital technologies has transformed healthcare consumer behavior, making effective digital communication and high-quality information essential det...