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PERAN PAPARAN KONTEN MEDIA SOSIAL BERMUATAN KEWIRAUSAHAAN DAN PENGGUNAAN TOOLS DIGITAL MARKETING TERHADAP KESIAPAN WIRAUSAHA DAN KETERAMPILAN DIGITAL MARKETING MAHASISWA

Dila Umnia Soraya · Hakkun Elmunsyah · Bian Dwi Pamungkas

Digital Entrepreneurship and Marketing Responsibility: A Bibliometric Analysis.

Susilowati Susilowati

This paper conducts a bibliometric analysis to explore the relationship between digital entrepreneurship and marketing in today's business environment. Digital entrepreneurship is identified as a key driver of innovation and economic growth, interacting significantly with responsible marketing, crucial for ethical and...

Food Vloggers, Digital Marketing and Culinary Purchase Satisfaction

Ni Komang Netriani

Rapid technological developments have changed the way businesses are run, with digital marketing through social media becoming increasingly important. In Indonesia, social media plays a big role in purchasing decisions, supported by the high number of users reaching 167 million in 2023. This study explores the impact o...

Developing a digital marketing plan for a merchandise online shop

Lähteenmäki, Toni

This bachelor’s thesis was commissioned by High Peak Finland Oy. The company has four business segments: business gifts, event merchandise, retail and importing businesses. High Peak Finland Oy has signed a 5-year licensing contract, which comes into effect on the 1st of January 2018. The exclusive contract entitles Hi...

A STUDY ON DIGITAL MARKETING OF FLIPKART

ARYAN RAO

Efficient digital marketing tactics are crucial for companies to succeed in the ever-changing world of e-commerce. Flipkart is one of the most prominent online marketplaces in India, and this study examines their digital marketing strategies. Examining Flipkart's strategy across different digital channels and how they...

Digital Strategy And Its Role In Enhancing Digital Marketing: A Case Study Of The Uber Technology Company

Dr.Ahmad Sameer Althabt

As industries quickly shift towards digital, having a solid digital strategy has become very important for boosting how well organizations perform and compete. With companies aiming for goals like making more money, growing, and keeping customers happy, a good digital strategy is key to achieving these targets—especial...

Strategi Pemasaran Pupuk Kompos dan Sayur Organik secara Digital pada Kelompok Ternak Muda Desa Melung Kecamatan Kedungbanteng Kabupaten Banyumas

Dyah Ayu Shintawati · Kismo Kismo · Hermenshah Putra Dyah Ananta Wibawa Zaeni · M. Faesal Fakih · y 1 más

Perkembangan bisnis dan usaha pada modern ini sudah merambah pada penggunaan teknologi secara digital. Digital marketing atau pemasaran digital merupakan salah satu upaya pemasaran yang dilakukan dengan memanfaatkan teknologi digital untuk memaksimalkan efisiensi promosi dan keuntungan. Metode yang digunakan dalam pene...

IMPACT OF TRADITIONAL AND DIGITAL MARKETING ON CONSUMER PERCEPTION

Rončević, Ante · Halić, Paula

This paper analyses the impact of traditional and digital marketing on consumerperception. Consumer perception of a particular product or a service heavily depends on bothconsumers' age and their individual needs. Consumer perception is a complex process, influenced by various factors. One of marketing's vital function...

SOSIALISASI DIGITALISASI MARKETING DAN INOVASI KEMASAN BAGI UMKM BERKEMBANG DAN NAIK KELAS (DIGEMAS) DI DESA BRUNOSARI (SOCIALIZATION OF DIGITAL MARKETING AND PACKAGING INNOVATION FOR MSMES TO GROW AND UPGRADE (DIGEMAS) IN BRUNOSARI VILLAGE)

Trajuingtyas Adhi Noer Wulandari Indah Rahayu · null Anita Rinawati · null Isnaeani Mardiyanti · null Iska Ikhtifa Dzaty · y 2 más

Kalicurug Hamlet, Brunosari Village, is a remote area in Purworejo with lucrative business potential, but still lacks knowledge in marketing and product packaging. The community and MSMEs are largely unaware of digital marketing and packaging innovation. The DIGEMAS Socialization activity aims to improve the understand...

Improving The Competitiveness of Small and Medium Micro Economies through Digital Marketing in the Global Market

Ardhi Islamudin · Ririt Iriani Sri Setiawati

This study focuses on how digital marketing helps SMEs compete more effectively in world markets. The purpose of this the study is to describe the role of digital marketing in increasing the income of MSME actors. so as to optimize business opportunities by utilizing digital technology in such a way as to lead to the r...