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Fithratul Lailiyah · Ihlasul Fatoni · Umarul Faruq · Subairi Subairi · y 1 más
Pamekasan is the largest batik-producing district in Madura. There are around 28 batik centers spread across several sub-districts, and the most are in the Proppo sub-district, namely 12 batik centers. One of these batik centers is Klampar Village. Product penetration into the market has also been quite slow because th...
The transformation of the agricultural sector has become a crucial step in the economic development of rural areas, particularly in agrarian countries like Indonesia. Jrahi Village faces challenges marketing its agricultural products due to reliance on middlemen, price fluctuations, and limited market access. This prog...
This study investigates the significance of data analytics in digital marketing for sustainable business growth. Data analytics has become an indispensable instrument in the world of digital marketing, offering organisations the means to achieve sustainable growth while minimising their environmental impact. We gathere...
economics and businesssocial sciences12. Responsible consumption
Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face challenges in digital marketing. This study aims to improve customer engagement and competitiveness of Warung Kopitiam Dolly in Jember with a digital marketing strategy through Instagram Ads. The methods used include dig...
Achmad Tarmizi · Dian Meliantari · Agung Suprayitno
This community service program aims to strengthen the marketing capacity of micro and small business actors in RT 008/010, Semper Barat, North Jakarta through digital marketing-based empowerment. Preliminary assessment revealed that most MSME actors relied on conventional marketing methods and possessed limited digital...
The article examines the current level of knowledge and practical application of digital marketing tools in thedevelopment of regional tourism. In particular, it explores the role of digital technologies in shaping the image of touristdestinations, attracting potential visitors, and improving communication between tour...
Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Pa...
This article intends to describe the phenomenon of conventional marketing transitioning to digital marketing by millennial-generation MSMEs in Serdang Bedagai Regency in marketing their products. Internet access in Indonesia is generally quite extensive; at this time, the average house has one cellphone that has an Int...
Context and Overview This quantitative dataset was from an online survey involving 222 respondents in Indonesia, conducted to examine the relationships between digital marketing practices, consumer trust, and purchase intention within Indonesia's beauty industry. All participants are active consumers with experience en...
Gutierrez-Leefmans, Catalina · Nava-Rogel, Rosa María · Trujillo-León, María Andrea
This study aims to explore the relationship between dynamic capabilities and digital marketing. From the literature review on dynamic marketing capabilities, marketing capabilities and digital marketing capabilities it is inferred that without considering the denomination, they all include the dynamic component factors...
Capacidades De MarketingCapacidades Dinâmicassocial sciencesMarketing; Business Strategy
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