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Suleman, Dede · Zuniarti, Ida · Puspasari, Aprilia · Joesah, Nurzalinar · y 1 más
This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to shor...
EngagementDigital marketingIndonesiaeconomics and business
Marketing is now not confined to physical distribution and promotion of products in this 21 century. Now, it has became essential to use social media platforms just to maintain their presence in the market. "Digital Marketing" is termed to promot products through social media platforms. Every company is striving toward...
In the dynamic landscape of contemporary commerce, the evolution and optimization of digital marketing strategies have become pivotal for businesses to stay competitive and engage with a global audience. This research delves into Amazon’s dominance in the e-commerce industry to unravel the trajectory of its digital mar...
9. Industry and infrastructureeconomics and businesssocial sciences
Mochamad Bilal Setiadi · Muhammad Beno Oktario · Khaerudin Imawan
The advancement of digital technology has significantly impacted the transformation of marketing strategies, particularly within the culinary business sector. This study aims to evaluate the implementation of digital marketing strategies employed by Kedai Etern Street Coffee through the use of social media platforms su...
The notion of digital marketing has emerged as a prominent topic in the tourism industry and received high attention from the marketing research community in recent years. However, there is a noticeable absence of theoretically grounded research on how the tourism industry should apply and implement digital marketing t...
G154.9-155.8 Tourism / turizmus9. Industry and infrastructureeconomics and businesssocial sciences
India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in...
economics and businesssocial sciences3. Good health
This paper analyses the impact of traditional and digital marketing on consumerperception. Consumer perception of a particular product or a service heavily depends on bothconsumers' age and their individual needs. Consumer perception is a complex process, influenced by various factors. One of marketing's vital function...
The purpose of this study is to introduce the Islamic Digital Marketing Canvas Model to market Sharia-compliant Peer-to-Peer (P2P) lending platforms. This model attributes to the digital channels and platforms to strategically engage the Islamic finance audience by incorporating the sharia principles. There are five ke...
Julianti Sawitri Rahayu · Mohammad Fahrizal · Siska Rahmayanti · Mila Sari Oktapianti
Information Technology has a very important role as a solution to overcome government affairs, one of which is business and the economy. The presence of the marketplace now helps a lot of people's needs, how much activity is spent using the marketplace as a fulfillment of daily needs. MSME actors are required to be abl...
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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