Buscador de Tesis y publicaciones académicas

THE IMPACT OF DIGITAL EMOTIONAL EXPERIENCE ON CONSUMER LOYALTY: STATISTICAL MODELING

Tataryntseva, Yuliia

The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...

Methodological principles of forming a marketing GTM strategy for an IT product in the digital economy

O Chukurna · T Tardaskina · M Chaikovska · V Nitsenko · y 2 más

Purpose. To develop and substantiate the theoretical and methodological foundations and practical approaches for forming a Go-to-market (GTM) strategy for launching an IT product in the context of the digital economy. The research is aimed at identifying the key stages of GTM strategy implementation based on the analys...

Digitaalisten kanavien hyödyntäminen ohjelmistoyrityksen b-to-b-markkinoinnissa

Lipponen, Jukka

Opinnäytetyön tavoitteena oli tutkitun tiedon perusteella tuottaa toimeksiantajalle toteuttamiskelpoiset kehitysehdotukset digitaalisen markkinoinnin ja siihen liittyvien kanavien hyödyntämiseen. Toimeksiantajalla oli suunnitelmissaan panostaa lähitulevaisuudessa digitaaliseen markkinointiin, mikä teki tästä tutkimukse...

Oportunidades e desafios da internet para o turismo de Aveiro

Barbosa, Belém

O presente caso de estudo foca as oportunidades e desafios colocados pela internet à Câmara Municipal de Aveiro, nomeadamente para gerir e comunicar de forma mais eficaz e eficiente com os visitantes da cidade. É salientada a importância do planeamento de marketing digital, e a integração entre o online e o offline, po...

OPTIMALISASI PERTUMBUHAN UMKM DI INDONESIA MELALUI PEMASARAN DIGITAL

RIZKI PRATAMA JOHANIS PARANSA

Abstrak: Optimalisasi Pertumbuhan UMKM di Indonesia Melalui Pemasaran Digital. Makalah ini menyelidiki peran pemasaran digital dalam mendukung UMKM di Indonesia, yang penting bagi perekonomian tetapi menghadapi tantangan pemasaran yang signifikan. Penelitian ini mengeksplorasi bagaimana pemasaran digital dapat meningka...

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara

Assessing the Perceptions of Respondents Regarding the Influencing Factors in the Application of Digital Marketing by Albanian Businesses, Case Study - Tirana

Zhaneta NDREGJONI - · Ledia SULA - · Liljana ELMAZI -

Owners/managers of small and medium-sized businesses are usually constrained by their financial resources and may perceive solutions for digital marketing in the market as unavailable or lacking in quality. Expanding the "Do It Yourself" (DIY) behavior model to owners or managers in using digital marketing activities i...

Strategi Pemasaran Digital untuk Meningkatkan Penjualan pada Bisnis Bakery Tenggilis

null Cathlin Alverina

Perkembangan teknologi informasi yang berkembang sangat pesat berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis baik besar maupun kecil agar dapat dikenal secara lebih luas lagi. Dampak yang paling nyata adalah selain dikenal juga dapat meningkatkan volume penjualan dan profit. Digital Marketing adal...

Efektivitas Penggunaan TikTok Shop dalam Meningkatkan Kinerja Pemasaran UMKM Izzata Hijab di Era Digital

null Naflah Aurellia Nabilah Firzatullah · null Mitha Sintya Dwi Wahyuni · null Prima Mufakhoma · null Eza Paramitha

This community service program aims to analyze the effectiveness of utilizing TikTok Shop as a digital marketing platform for UMKM Izzata Hijab located in Paciran District, Lamongan Regency. The main problem faced by the partner is the suboptimal management of digital marketing, particularly in content strategy plannin...

<b>LEGAL, ETHICS, PRIVACY, AND SECURITY IN DIGITAL MARKETING FOR UMRAH TRAVEL</b>

Hadi Hidayat · Makroen Sanjaya

Digital marketing has transformed the way travel service providers communicate value, attract customers, and build long-term relationships. However, the rapid expansion of digital channels has increased the urgency to address legal compliance, ethical conduct, privacy protection, and data security. This study analyzes...