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This study is a case study that comprehensively analyzes the phenomenon of digital marketing. The benefits of digital marketing use are felt by users. Business feels a dependence on digital marketing, including the business of Aceh's traditional cakes, especially in the era of the Industrial Revolution 4.0. The purpose...
economics and businesssocial sciencesAceh, Creative culture, Digital marketing, Traditional cakes
Utilization of social media is not only used as a means of communication but also as a tool to market a product. Marketing strategy through social media is called Digital Marketing. Based on the results of the 2021 Indonesia Digital Literacy Status survey, it is explained that the most users of the WhatsApp application...
media and communicationsUses Gratificationsocial sciencesWhatsApp
This study aims to analyze the role of digital literacy and the use of social media on the effectiveness of MSME digital marketing in Palopo City with consumer trust as a mediating variable. The research method uses a quantitative approach with explanatory research. Data was obtained through questionnaires distributed...
In the dynamic landscape of contemporary commerce, the symbiotic relationship between digital marketing and consumer behavior stands as a pivotal nexus, shaping the very fabric of market dynamics. This research embarks on an odyssey to dissect and comprehend the intricate interplay between digital marketing strategies...
In today's digital age, the internet has unlocked a realm of vast opportunities for businesses leveraging social networks. Beyond just sharing glimpses of their offerings, businesses can now effectively cultivate customer bases and conveniently reach them. The rapid dissemination of information through digital media ha...
9. Industry and infrastructurenatural scienceschemical sciences
Digital marketing has fundamentally transformed the landscape of consumer decision-making and purchasing behaviour in India's rapidly expanding internet economy. The proliferation of social media platforms, search engines, ecommerce portals, email marketing, and mobile-first advertising has created a complex digital ec...
Irine Diana Sari Wijayanti · Purnama Andri Murdapa
The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevanc...
Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion st...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
Felix Sutisna · Ninda Lutfiani · Evelyn Anderson · Danang Danang · y 1 más
Startup entrepreneurs are increasingly relying on technology to manage their businesses, particularly through the use of E-Commerce platforms and digital marketing strategies. This study investigates the impact of these technologies on the performance of startup entrepreneurs. Conducted through an online survey of 150...
The increasing use of e-commerce technologies has been studied in several fields and from different perspectives: technological, economic, organizational and social: hence, the need for a literature review that provides a map of top strategic e-commerce technologies from a managerial perspective and, more specifically,...
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