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In modern days of information explosion, digital marketing has become highly influencing factor which has revolutionized the business and its marketing strategy as well. The digital marketing has become an essential ingredient of the business growth in India. The role of digital marketing and of content marketing speci...
The article provides the primary material for scholarly discourse in digital marketing science related to online consumer behavior analysis for pharmaceutical and nutraceutical supplements during crises like the current pandemic of COVID-19. We examine the relationship between digital marketing ethics and consumer comf...
economics and businesssocial sciencesOriginal Article
Modern marketing must integrate digital technology to enhance efficiency and effectiveness in communicating value to consumers. This research aims to uncover the impact of digital marketing strategies on the number of patients visiting dental clinics. Subsequently, it seeks to evaluate whether the implementation of dig...
In today’s fast-moving business environment, digital marketing has become a key tool for organizations to connect with their target audience and strengthen their brand identity. Taking global technology giant Huawei as a case study, this article provides an in-depth look at its multi-dimensional digital marketing strat...
Digital marketing has become an important tool for educational institutions in the modern era. With the increasing use of the internet, smartphones, and social media platforms, colleges are adopting digital marketing techniques to communicate with students, promote courses, and improve their institutional image. Digita...
The purpose of this article is to determine the contribution of digital marketing technologies to improving the quality of high-tech products in Kazakhstan, as well as to identify prospects for improving quality management practices in high-tech projects in Kazakhstan using a digital approach to marketing. Based on int...
High-tech projectsDigital economy of Kazakhstanengineering and technologyQuality management
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The d...
economics and businesssocial sciences8. Economic growth
The purpose of this study is to determine the role of digital marketing competency in facilitating innovation ecosystem readiness among MSMEs in Padang City, and how digital transformation and the adoption of digital marketing strategies mediate this relationship. The methodology chosen by the authors is aptly describe...
Digital marketing has transformed how brands promote products and engage customers. This paper provides a comprehensive overview of digital marketing, analyzing key strategies, emerging technologies, advantages, challenges, and the regulatory environment. Social media marketing, content marketing, search engine optimiz...
Digital marketing has revolutionized the way businesses promote their products and communicate with consumers in the modern business environment. The rapid growth of internet penetration, smartphone usage, social media platforms, and e-commerce has significantly changed consumer purchasing behaviour, making digital mar...
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