Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Rehan saifi

Abstract- This research identifies the effect of digital marketing on consumer purchasing behaviour by taking a comparison of online and offline shoppers in a metropolitan setup. Based on a structured questionnaire that has been administered to 60 participants (30 online and 30 offline shoppers), the study evaluates th...

Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises

Ananda Ananda · Suhardi M Anwar · Muhammad Aqsa

Purpose: This study aims to analyze the effect of artificial intelligence and product innovation on the effectiveness of digital marketing strategies among MSMEs in Palopo City. Methodology: A quantitative approach with a causal explanatory design was employed. The population consisted of MSMEs actively engaged in digi...

Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction

Muhammad Qashmal · Muhammad Adam · Ahmad Nizam

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals...

Method for Managing Human Resources Better in Digital Marketing

Ni Luh Putu Surya Astitiani · Ni made Widnyani · Ni Luh Darmayanti · Luh Gde Nita Sri Wahyuningsih · y 1 más

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the grow...

Digital Marketing Strategies Adopted by Nepalese Restaurant After COVID-19

Sharma, Keshari

This thesis delves into the digital marketing strategies used by White Himal, a Nepalese restaurant in Finland, with a focus on the changes brought about by the COVID-19 pandemic. Using a qualitative research method, the study investigates the marketing approaches employed before, during, and after the pandemic. The in...

Marketing plan for a well-being company Presentia Oy : implementing artificial intelligence for digital marketing and remote work tool recommendations

Karppinen, Joonas

In today’s competitive digital environment, organizations must maintain a strong and dynamic marketing presence across multiple platforms to stand out. This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare busin...

Labor market research in the field of digital marketing

L.D. Harmider · L.A. Honchar

The article focuses on the study of human resources in the field of digital marketing in the world and in Ukraine. The global economic crisis has affected almost all areas of business. Business representatives are forced to optimize the costs of enterprises, minimize non-production costs, look for creative, non-traditi...

Digital Marketing Strategy For Acnes Skincare Products

Martinus Edwin Thanos · Carl C. G. Dizon

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketi...

Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:

Chikako Ishizuka

Bibliometric Analysis in Mapping Research with the Central Theme of Digital Content Marketing

Shina Ulya Hasasi · Meiliana Panca Rani · Adi Setiawan

This research examines the development and trends of Digital Content Marketing (DCM) as a strategy to build better relationships with customers. We analyzed data from international journals published between 1988 and 2025 through a bibliometric approach, covering various elements such as digital transformation, social...