Buscador de Tesis y publicaciones académicas

The Effect of Innovative Product Brand Design on Digital Marketing Efficiency: A Mixed Study of Chinese Food Manufacturing Industry

Jun Cui

Abstract This study investigates the relationship between innovative product brand design and digital marketing efficiency in the Chinese food manufacturing industry, with AI-driven digital innovation as a moderating variable. Employing a mixed-methods approach combining Structural Equation Modeling (SEM), Artificial N...

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Victoria M Philips

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

O impacto do Marketing Digital no comportamento dos consumidores digitais

Gonçalves, Márcia Daniela Ferreira

Na atualidade, vivemos num mundo digital onde a Internet veio alterar a forma como vivemos, comunicamos e realizamos as tarefas do dia-a-dia. A nível organizacional não é diferente. O surgimento do Marketing Digital veio trazer novas ferramentas que permitem às organizações uma maior interação com o consumidor, estabel...

Effective Use of Digital Marketing Technologies in Commercial Banks

Autoría no especificada

This article describes how commercial banks use digital marketing technology. The purpose of the research is to study effective methods of digital marketing technologies in commercial banks of Uzbekistan. However, the following problems in the provision of remote banking services by commercial banks in our country affe...

PEMANFAATAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN JASA BIDANG KECANTIKAN PADA MAHASISWA PROGRAM STUDI D4 KOSMETIK DAN PERAWATAN KECANTIKAN

YASINTA RORO ANJANI, .

Pemasaran digital telah menjadi elemen penting dalam strategi bisnis baik dibidang industri barang maupun industri jasa. Digital marketing adalah salah satu media pemasaran yang saat ini sedang banyak diminati oleh masyarakat untuk mendukung berbagai kegiatan yang dilakukan. Industri jasa mencakup berbagai bidang, sala...

Цифровий маркетинг: сутність та тенденції розвитку

Autoría no especificada

The rapidly evolving information society is characterized by the increasing role of informatization and digital information and communication technologies, informatization of relations between all market actors using the Internet and digital channels, shaping the global space and the development of the digital economy....

ANALYSIS OF DIGITAL MARKETING PERFORMANCE AGAINST MAGGOT (HERMETIA ILLUCENS) MARKETING EFFECTIVENESS

Pradana, Dicky Surya Putra · Hartini, Sri

Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production and marketing using digital marketing is necessary. It is believed that improving marketing performance can increase the readiness of producers to increa...

Digital Transformation Enablers Examining the Mediating Role of Digital Agility in Marketing Performance

null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram

This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Neil Morris

Digital marketing as a digital revolution in marketing communication

Iwona Chomiak-Orsa · Konrad Liszczyk