Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

85.115 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2024 Acceso abierto Revisado por pares 4 citas

Research on the Digital Transformation of the Whole Industry Chain of Guangdong Supply and Marketing Cooperative

Siting Lian · Wei Zhang

Guangdong Supply and Marketing Cooperative serves as an important institution for the “Three Rural Areas” in the Guangdong-Hong Kong-Macao Greater Bay Area. Its digital transformation and optimization serve as powerful supports for rural revitalization. This paper systematically reviews the main practices and effective...

2. Zero hunger 9. Industry and infrastructure economics and business social sciences
  • Bio-Byword Scientific Publishing, Pty. Ltd.
  • DOI: 10.26689/pbes.v7i1.6155
Leer el documento
Ponencia / congreso 2023 Acceso abierto

Digital transformation of marketing in the XXI century

Yang Tiantian

In the XXI century, with the popularity of social media, all industries are looking to change their current predicament through effective marketing capabilities, and with the traffic dividend in pursuit, the backdrop all points to digital marketing, which is not only a fast-growing force in the current marketing landsc...

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки economics and business social sciences
  • Минск : Институт бизнеса БГУ
  • Belarus
  • English
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Impact of Digital Marketing on Patient Acquisition for Hospitals in a Tier-3 City (Tilda, District-Raipur)

Joy Ankit Suna

Abstract This qualitative study evaluates the effectiveness of digital marketing in patient acquisition across five healthcare institutions in Tilda, a representative tier-3 city in Raipur District, Chhattisgarh. Despite hospitals allocating 8-12% of their marketing budgets to digital channels, only 10-15% of daily out...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem49501
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

PEMBERDAYAAN PELAKU UMKM MELALUI PELATIHAN DIGITAL MARKETING

Rustam Hanafi · null Sutapa · null Mulyana

Pelatihan digital marketing dilaksanakan di Kelurahan Pringrejo, Kecamatan Pekalongan Barat, Kota Pekalongan. Pelatihan ini bertujuan untuk meningkatkan kompetensi UMKM Pringrejo di bidang digital marketing. Perkembangan teknologi digital saat ini telah merubah karakter bisnis yang berimplikasi pada pelaku bisnis dan k...

  • Sunan Gunung Djati State Islamic University o...
  • DOI: 10.15575/prestise.v5i1.46277
Leer el documento
Publication 2026 Acceso abierto

A STUDY ON DIGITAL HEALTH CARE MARKETING STRATEGIES WITH SPECIAL REFERENCE TO MEDIBUDDY

SELOJU AKSHITHA · Dr. Vellala Subrahmanya

The healthcare industry in India has witnessed remarkable transformation due to digitalization and technological advancements. Digital healthcare platforms have emerged as effective solutions for providing accessible, affordable, and convenient healthcare services. MediBuddy, one of India's leading digital healthcare p...

  • ijemss
  • DOI: 10.5281/zenodo.20772199
Leer el documento
Artículo 2020 Acceso abierto Revisado por pares 1 cita

Internet influence to marketing activities and digital media

Jingxuan Fang · Wei Xiong

Abstract With internet development, traditional marketing tools are influenced very much. Digital media is growing fast with computer technology and network rapid development. Traditional marketing activities and tools are analysed and compared with modern marketing means in the paper. Based on the relevant analysis, m...

economics and business social sciences
  • IOP Publishing
  • DOI: 10.1088/1757-899x/768/5/052036
Leer el documento
Publication 2026 Acceso abierto

What Makes a Professional Online Marketing Company in Canada Truly Effective

Riddhi Corporate, RCSPL Canada Inc.

This blog explains what sets a Professional online marketing company in Canada apart in today’s competitive landscape. It highlights the importance of strategic planning, data-driven execution, and comprehensive Digital Marketing Services for business growth. The article also explores how Digital Marketing Services In...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.20022475
Leer el documento
Artículo 2002 Acceso abierto Revisado por pares 6 citas

Viral marketing: a powerful, but dangerous marketing tool

H.B. Klopper

Viral marketing refers to the power of digital mediums to spread news about a product or service in a similar way that an epidemic spreads. It is one of the newer buzzwords in South African digital marketing. The goal of this article is to investigate the concept of viral marketing and to equip marketers to face challe...

medical and health sciences Information theory T58.6-58.62 economics and business
  • AOSIS
  • DOI: 10.4102/sajim.v4i2.159
Leer el documento
Artículo 2021 Acceso abierto

The Main Trends and Features of Banking Marketing in the Digital Economy

S Poliakh · A Rudenko · K Poliakh

Keen competition in the market of banking products has made effective marketing activities of banks one of the most important factors of their successful functioning. Changes in the technological and socio-cultural environment require the adjustment of current marketing practices, as well as the active introduction of...

social media marketing; effectiveness of marketing activities 9. Industry and infrastructure economics and business
  • Alborear (OPC) Pvt. Ltd.
  • English
  • DOI: 10.5281/zenodo.4730365
Leer el documento
Artículo 2019 Acceso abierto

HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY

Patria Laksamana*1 & Gusrianda Hidayat2

The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents. The results confirm that social media marketin...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.3365413
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp