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null Toni Setio Cahyono · null Adib Khusnul Rois · null Nurul Iman, · null Ahnaf Nabil Irsyaadullah
Sharia-based digital marketing to increase batik sales and improve family welfare has been implemented since 2024. Sharia-compliant batik marketing is carried out using digital marketing platforms (TikTok Shop, Instagram, and Facebook) while prioritizing Sharia-compliant marketing. This study uses a qualitative descrip...
Abstract: Artificial intelligence (AI) has become an integral part of digital marketing. Existing research often frames AI as a capability enhancer that improves efficiency, personalization, and decision-making. This study adopts a different perspective by arguing that AI also acts as a structural constraint on marketi...
Customer satisfaction currently plays an important role in increasing sales. One of them is utilizing digital marketing technology in the marketing process and increasing interest in purchasing a product. This study discusses the relationship between the influence of digital marketing and product quality on purchasing...
This study aims to examine the effect of digital marketing on consumer purchasing decisions in Sharia-based businesses. This research employed a quantitative approach using a survey method. The population consisted of consumers who had purchased products from Sharia-based businesses, while the sample included 100 respo...
Agung Baitul Hikmah Agung · Tuti Alawiyah Tuti · Haerul Fatah Haerul · Taufik Wibisono Taufik
The growth of e-commerce has opened up opportunities for UMKM to expand their market and improve the welfare of rural communities. However, many UMKM do not yet understand their potential. This activity aims to help UMKM in Serang Village improve the marketing of their products through e-commerce and digital marketing...
Digital marketing strategies make marketing more profitable, because they allow potential consumers to access various information about products and carry out online transactions. The problems faced by the UMKM "Pawon Menthik" in this activity were a lack of understanding in using digital marketing as online promotion...
The urgency of this research is focused on Mina Padi Integrated Agriculture education in order to increase rice production and freshwater fish production by Cibahayu Village farmers as well as digital marketing training in the creative economy of making fish-based culinary that has high economic value, as well as digit...
Victor Victor · Meitiana Meitiana · Vivy Kristinae · Aprilita Aprilita
This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research us...
At present, the hotel industry is at a very dynamic level of competition. The intense competition requires hotel managemet to implement the right strategy. One strategy that must be implemented is a digital marketing strategy. Digital marketing strategy is a choice of strategies that are developing at this time. Howeve...
H Social Sciences (General)9. Industry and infrastructureeconomics and businesssocial sciences
Ghotbifar, Fereshteh · Marjani, Mohammad Reza · Ramazani, Abbas
As far as new communication channels are concerned, there have been extensive developments in communications and marketing in digital era. Today, therefore, companies try to take advantage of digital marketing channels to provide suitable services to customers to improve their satisfaction level. However, this study ai...
Skill Gap9. Industry and infrastructureeconomics and businesssocial sciences
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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