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"It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours
Newberry Le Vay, Jessica · Critchlow, Nathan · Vohra, Jyotsna
Background: Marketing for food and drinks high in fat, salt and sugar (HFSS) are known to negatively influence dietary-related knowledge, attitudes and health outcomes such as overweight and obesity. It is crucial to address the alarming UK childhood obesity rates; a child with obesity is five times more likely to beco...
2. Zero hungerhealth sciencesmedical and health sciencesobesity
Digital marketing is evolving faster than ever before, and 2026 marks a major shift in how businesses attract, engage, and convert customers online. Traditional marketing methods are no longer enough in a world where consumers expect speed, personalization, and seamless digital experiences. Technologies like Artificial...
null Kaharuddin Kaharuddin · null Yurdi Maulidani · null Mihani Mihani · null Saiful Saiful · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The...
This study maps the nexus between digital marketing, e-trust, and e-reputation through a Scopus-based bibliometric analysis of 229 articles published between 2016 and 2025. Using PRISMA-guided screening and bibliometric techniques, the study examines annual scientific production, citation impact, keyword co-occurrence,...
The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examinin...
healthcare productsDigital marketing for OTC productsInternet marketing for medicinal (pharma)products
Since organizations have started utilizing cutting-edge technologies, digital marketing has grown in popularity. Digital marketing is a non-traditional virtual platform, primarily on the Internet, used to advertise goods and services, communicate with clients, and detect and comprehend user demands using digital techno...
economics and businesssocial sciencesdigital marketing, challenges, technologies and internet
This study aims to analyze the impact of digital marketing, electronic word of mouth and price on customer purchasing decisions on baby squid chili sauce. The method used in this research is a quantitative of a google form. This study involved 96 people who met the author’s criteria. Based on the results of the researc...
Digital marketingcustomer decisionselectronic word of mouthprice
Branko Miodrag Mihailović · Katica Radosavljević · Vesna Popović · Anton Puškarić
This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research objective, the following...
Seconomics and businesssocial sciencesdigital marketing
Muhammad Sigit Darmawan · Aulia Rahma Kusumaningtyas · Naufal al-Haq · Nisrina Indy Saqifa · y 8 más
Abstract - Digital marketing strategies are crucial factors in improving the competitiveness of MSMEs in the era of globalization. Dusun Pijenan, a batik producer in Bantul Regency, faces challenges in marketing its products. Reliance on conventional marketing methods has limited the market reach of batik MSMEs in Dusu...
Paz, Kaylani Soares · Soares, João Luis Josino · Lima, Alan Diniz · Lima, Antonia Cleidiane Rocha · y 1 más
The advancement of digital technologies and the popularization of social networks have transformed marketing strategies and consumer behavior, especially in the context of local businesses. In this scenario, the role of digital influencers stands out as agents capable of impacting purchasing decisions and competitivene...
economics and businesssocial sciencesDigital marketing. Influencers. Strategies. Opportunities.
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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