Buscador de Tesis y publicaciones académicas

Online Attraction: Investigating Digital Marketing’s Impact on Shopping Behavior in Shopee

Zi Kian Lim · Choon Ling Sim · Yee Huei Lok · Hee Yang Ling · y 5 más

This study investigates the impact of digital marketing on consumer shopping behavior on Shopee. Shopee is one of the famous e-commerce platform in Southeast Asia and Taiwan, based on downloads, monthly active users, and total time spent on the app for Android users. In this study, we examine mobile marketing, content...

Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

Mariia Dykha · Tetiana Ustik · Olena Krasovska · Dmytro Pilevych · y 2 más

The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead...

Digital Marketing during COVID 19: Consumer’s Perspective

Khaled (M. K) Ismail Alshaketheep · Ali A. Salah · Khalid Mohummed Alomari · Amgad S. D. Khaled · y 1 más

In this article, we present a first study on how Covid-19 pandemic can influencefundamental essences and marketing developments. We argue that Covid-19 pandemic offersbusinesses an excellent opportunity to shift to real and honest marketing that can actuallytackle urgent environmental and social challenges globally. We...

Implementation of Digital Marketing at Penta Buana Media

Zainal Ridho, Sari Lestari · Setiawan, Heri · miranda, anita · natasha, nurvia

This project research aims to implement video marketing, which is one of the digitalmarketing techniques, at Penta Buana Media. Digital marketing is implemented topromote Penta Buana Media in a larger market, by utilizing the internet. Video marketingtechnique is one of the marketing media that is in great demand by bu...

The Role of Digital Literacy and Digital Com-Munication in Marketing Strategies on The Performance of Private Universities in Tangerang City

Hesti Umiyati · Umi Narimawati · H.M. Yani Syafei

In the current digital era, the role of digital literacy and digital communication is becoming increasingly important for various sectors, including higher education. Higher education institutions need to adapt to developments in information and communication technology (ICT) to improve their performance and competitiv...

When Content Goes Viral: Analyzing the Structure and Trends of Viral Marketing Research in the Digital Age

Muhamad Ariza Eka Yusendra · Cahyani Pratisti · Niken Paramitasari

This study examines the intellectual structure and future directions of viral marketing in the digital era through a bibliometric review of 4,629 Scopus-indexed articles collected on July 24, 2025. Using bibliographic coupling and co-word analysis via VOSviewer, this study identifies four major clusters shaping the cur...

THE EFFECTIVENESS OF ELECTRONIC MARKETING IN THE TOURISM SECTOR

Namozov Shahzod Maxmud o'g'li · Worldly Knowledge Publishing Centre

Electronic marketing has become an important instrument for promoting tourism products, attracting potential tourists, and improving communication between tourism businesses and customers. This article examines the effectiveness of electronic marketing in the tourism sector by focusing on digital advertising, social me...

Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence

Benish Shabbir · Xiaodong Qiu

Promoting Valencia as a tourism destination : online marketing with digital, mobile and social media

Varis Pirkko

Penerapan Labelisasi Halal dan Digital Marketing untuk Meningkatkan Minat Beli Konsumen Otak-otak Bandeng Kabupaten Gresik

null Karisma Wati · null Maziyah Mazza Basya

Otak-otak bandeng is one of the popular traditional foods in Gresik Regency. However, to increase consumer buying interest, it is necessary to carry out an effective marketing strategy. This study aims to determine the application of halal labeling and digital marketing in increasing consumer buying interest in milkfis...