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I Gede Phio Ananta Karna · Ni Putu Nina Eka Lestari
In the era of digital transformation, tourism destinations must adapt to changing consumer behavior to remain competitive. Despite various marketing efforts, Tasta Zoo in Bali has not yet achieved the expected increase in visitor numbers, indicating potential gaps in its marketing strategy and accessibility. This study...
This study aims to examine whether digital marketing, payment gateway-based fintech, and financial attitudes affect business performance and business sustainability. Data were obtained by distributing 146 questionnaires directly (offline) and via Google Forms (online) to MSMEs in the Special Region of Yogyakarta. The r...
Yeni Yeni · Mohammad Kurniawan Darmaputera · Siti Komariah Hildayanti
Era 5.0 is characterized by deeper integration between technology and human life, where Artificial Intelligence (AI) plays a key role in various sectors, including digital marketing. This study aims to explore how AI in the MSME world of Palembang city is applied in digital marketing, as well as its impact on marketing...
This study highlights the importance of digital marketing in the revitalization of tourism in Nayarit. Digital marketing is essential to maintain competitiveness in a constantly evolving market and to adapt to the changing demands of modern tourism. The adoption of digital marketing strategies, widely used by major tou...
economics and businesssocial sciences8. Economic growth11. Sustainability
The article examines the evolving role of digital marketing as a strategic management tool in tourism clusters, extending Porter’s cluster theory and the smart tourism concept. Digital marketing is no longer just a communication channel; it is becoming a managerial mechanism that integrates marketing, analytics, and st...
Digital marketing has become indispensable for enhancing global brand visibility and fostering customer engagement in an increasingly digitalized marketplace. This study examines the efficacy of key digital marketing strategies including SEO, social media, AI-driven personalization, influencer collaborations, and conte...
This study aims to analyze the effect of brand image and brand trust on purchase intention, mediated by digital marketing, among consumers of Gudange Tahu Takwa (GTT) Souvenir Center. The main issue addressed is the suboptimal digital marketing strategy, which has impacted customer purchase intention, especially among...
Nurhidayah Bahar · Masura Rahmat · Syahanim Mohd Salleh · Hadi Affendy Dahlan · y 2 más
This study aims to investigate the landscape of digital marketing research in Malaysia through two key research questions. Firstly, it examines the current publication trends within the field of digital marketing, uncovering evolving research interests from the time span of 1997 to 2024. Secondly, the article analyses...
The purpose of this study is to describe and analyze menu variations, digital marketing and the influence of menu variations and digital marketing on the buying interest of Karsa Café Padang consumers. This type of research is quantitative with causal association methods. The population of this panel consists of consum...
Contemporary digital technologies have significantly influenced the transformation of marketing activities in companies over the past decade. Artificial intelligence is considered one of the most disruptive modern technologies. Their implementation is the most significant challenge of digital marketing. Artificial inte...
machine learningHF5001-61829. Industry and infrastructureeconomics and business
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