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Abstract: In business, there are offline marketing and online marketing/digital marketing, the constant debate around choosing the better between offline and online marketing, people forget the real deal-looking for the best of both world, and businesses must to have strategy to compete each other especially with their...
This thesis was created to serve a purpose of creating a digital marketing strategy for a case study organization Premico Group Oy, operating in the Finnish real estate industry. This research focused on introducing the necessary steps included into building a digital marketing strategy. The first aim was to conduct ma...
SOSTACcontent marketingsocial mediaeconomics and business
Contemporary digital markets tend to be different in several ways from the traditional ones. In this short paper the author tries to explain the main lines upon which contemporary companies try to implement their digital pricing, digital marketing, and digital distribution.
2. Zero hungereconomics and businesssocial sciences
The research aimed to highlight the role of digital marketing and its impact on the customer’s perceived value in the Earthlink Communications Company in Baghdad. The research problem was “weak adoption of digital marketing to enhance the customer’s perceived value in the researched company.” The research sample was th...
HB1-3840economics and businesssocial sciencesEconomic theory. Demography
The digital economy and new technologies are bringing significant changes to various areas of activity, including tourism. With the advent of digital tools, it has become possible to significantly improve marketing strategies and the quality of tourism services. In this article we will look at how digital tools contrib...
9. Industry and infrastructureeconomics and businesssocial sciences
Small and medium-sized enterprises (SMEs) in Anambra State face significant challenges in implementing strategic marketing practices, crucial for gaining a competitive advantage. This study examined the effect of strategic marketing and the competitive advantage of SMEs in Anambra State. The specific objectives are to...
Strategic Marketing Practiceseconomics and businesssocial sciencesCompetitive Advantage
This study analyzes the potential of digital marketing for MSME Ngijabule in Surabaya, focusing on strategies to improve competitiveness in a competitive culinary market. Based on a SWOT analysis, MSME Ngijabule has strengths such as product variety, affordable pricing, and rapid expansion, but also faces weaknesses su...
This article analyzes and explores the application of advanced digital marketing techniques in the creation and promotion of an online trading platform. With the increasing prevalence of e-commerce, it is crucial for online trading platforms to employ effective digital marketing strategies to attract and engage custome...
As a developing country, Indonesia is a potential market. New businesses in the food and beverage industry emerged as a result of the Indonesian people's tendency to like fast food. The aim of this research is to identify the factors that influence PT's marketing performance. Cipta Aneka Selera, including digital marke...
2. Zero hungereconomics and businesssocial sciences
Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt...
HF5549-5549.54. Educationeconomics and businesssocial sciences
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