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The article examines the theoretical, methodological, and practical aspects of building a company’s marketing communications in the digital environment. The relevance of the study is determined by the growing role of digital channels in promoting goods, works, and services, as well as by the need to move from the fragm...
The research focuses on the barriers for small and medium-sized enterprises (SMEs) in digital and social media marketing in Kainuu, Finland. Small and medium enterprises (SMEs) can boost their competitiveness and customer engagement without spending a fortune on digital marketing. However, many SMEs fail to do so becau...
social mediasocial sciencessmall and medium-sized enterprisesstrategic planning
Bank Mandiri Yogyakarta faces challenges in expanding its customer base and increasing the loyalty of existing customers. Therefore, Bank Mandiri Yogyakarta decided to use a digital marketing strategy to reach more customers and strengthen relationships with existing customers. to provide an understanding of the Livin'...
Susi Indriyani · Pipit Novilasari · Desi Derina Yusda · Dwi Silvia · y 1 más
Purpose: This community service program aims to enhance digital marketing literacy among emping melinjo artisans in Bernung Village, Pesawaran Regency, by strengthening their understanding of basic marketing management and the effective use of social media as a marketing tool to support micro-enterprise digital transfo...
Garahan Village, located in Silo District, Jember Regency, is known for its community-based coffee production. However, the local farmers continue to face significant challenges in marketing their coffee products beyond the village level. The lack of knowledge and skills in digital marketing strategies has resulted in...
Sony Hartono · Riani Budiarsih · Roby Syaiful Ubed
Until 2022, most of the SMEs in Cibogo Village have not used digital marketing in marketing their products. This condition causes Cibogo MSME products to only rely on market share around Cibogo Village. This is ironic considering that Cibogo Village is located near large urban-scale housing estates, namely BSD, Gading...
economics and businesssocial sciences11. Sustainability
Advances in technology support the sophistication of information and communication technology. This has an impact on the economic sector. That way, the economic system must innovate so that it can be in line with and in line with today's life. One of the innovations that can be done is to use a digital marketing strate...
In current technologically and digitally advanced world, every person has at least one social media account. Companies are following this customer need, so they promote and sell more online. The authors of this thesis chose Instagram because it is known, as one of the key social media platforms for fashion brands. Ther...
fi=Matkailu|sv=Turism|en=Tourism|social mediaeconomics and businesssocial sciences
This appendix provides supplementary materials for the research paper titled "Current Trends of Digital Marketing in the Indian Pharmaceutical Industry." It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and mult...
This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent...
9. Industry and infrastructureeconomics and businesssocial sciences
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