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Križanec Cvitković, Maja · Globočnik Žunac, Ana · Martinčević, Ivana
Advances in digital marketing have brought significant changes in the way companies promote their products and services. Chatbots have become a valuable tool in digital marketing. The aim of this paper is to research the advantages and disadvantages of chatbot communication in the field of digital marketing. The resear...
SLRsystematic literature reviewdigital marketingchatbots
Narzieva Gulnoza Akbarovna · Karimov Abdulaziz Xamza Ugli
Artificial Intelligence (AI) plays a key role in digital marketing by supporting predictive marketing, programmatic advertising, real-time bidding, and content optimization. It enables companies to analyze consumer data, predict customer behavior, and create personalized campaigns, improving marketing efficiency, custo...
Ana de Lourdes Sá De Lira · Bruna Mouzinho Magalhães
With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication...
medical and health sciencesclinical medicine3. Good health
The purpose of the work: In the previous article on this topic, we considered such areas of digital marketing in the library user services: a) search engine optimization (SEO); b) engagement marketing; c) advertising on social networks. In this article, we will analyze: a) thematic and behavioral advertising; b) retarg...
This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, focusing on the use of digital technology on business marketing competitiveness. Through the literature review method, this research collected and analyzed various literature sources from...
The current article concentrates on the key attributes of digital marketing metaverse as well as reviews the conceptual parts of metaverse. Moreover, it studies the elements of digital marketing metaverse mostly accustomed being implemented in garment, apparel enterprises and fashion industry.
In an increasingly digital landscape, businesses must adapt to evolving marketing strategies that integrate financial considerations with online engagement. This report explores the intersection of digital and financial marketing, analysing how companies— specifically IBO Mart—can leverage data-driven insights, automat...
Research overview documenting several Atlanta SEO agencies frequently referenced in digital marketing discussions. This archive explores how businesses evaluate SEO providers, compare digital marketing strategies, and analyze search optimization approaches within the evolving landscape of AI-driven search and online vi...
null Savriana Wulandari · null Anak Agung Putu Agung · null Ni Putu Nita Anggraini
The phenomenon that occurs in the era of the industrial revolution 4.0 at this time is the growing number of companies or entrepreneurs who sell online and take advantage of the Digital Marketing program. One of the businesses that are currently developing by utilizing Digital Marketing media is the Florist business. T...
Artificial Intelligence (AI) is transforming digital marketing and human resource management by enabling organizations to strengthen employer branding and attract skilled talent through digital platforms. This study explores how AI-driven digital marketing influences employer branding and talent attraction in Indian or...
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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