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Apresentações Trabalhos Extensão - 2025/1 - Marketing Digital

RCM, Luiz

Contém os slides das apresentações dos Trabalhos de Extensão - 2025/1 - da disciplina de Marketing Digital

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

null Iman Arief Setiawan · null Rudianto Rudianto · null Alfred Inkiriwang · null Marisi Pakpahan

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competiti...

Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry

Sitti Nurhalizah · Muhamad Stiadi · Agus Zul Bay

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marke...

Islamic Marketing in the Digital Age: Exploring Its Influence on Digital Consumerism Through a Conceptual Framework

Roshidah Safeei · Abd Hadi Mustaffa · Norfarah Syahirah Mohd Fadzilah · Nor Adilla Tajarahim · y 1 más

The rapid growth of digital consumerism has created a pressing need to understand how Islamic marketing principles can be effectively integrated into digital platforms to engage Muslim consumers. Despite the increasing significance of Islamic marketing, there is still a notable gap in research exploring its influence o...

From digital overdose to human touch – making sense of the latest marketing jargon

Konttinen Annika · Seppänen Anu

The Adoption of AI-tools in Digital Marketing : A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

Digital Marketing as a tool to integrate immigrants in Finland : Case Company StartUp Refugees

Azizi, Sharifah

This research project delves into the marketing techniques employed by StartUp Refugees, a governmental organization dedicated to helping immigrants integrate into the Finnish labor market. The main objective is to gain an understanding of how their digital marketing tactics impact integration in Finland. Through this...

Pemanfaatan Influencer Produk Somethinc Dalam Strategi Digital Marketing di Kalangan Masyarakat

Azzahra Nasyatra Sulindra · Ariana Widya Ningsih · Ariyo Wibowo · Erwin Permana

The marketing strategy using influencers is included in one of the business strategies, namely viral marketing. Viral marketing can be interpreted as a marketing strategy that is carried out by disseminating product information or opinions to the surrounding environment by word of mouth using digital media. One of the...

Analyzing the Impact of Digital Marketing on Online Furniture Purchases in Pakistan: Mediated by Consumer Attitude and Moderated by Brand Equity

Faiz Rasul Zaka · Janifer Anak Lunyai · Ejaz Ahmed · Anees Shahbaz · y 2 más

This paper examines how digital marketing strategies affect the purchase decision of the consumers in the furniture industry in Pakistan with consumer attitude as a mediator and brand equity as a moderator. The digitalization takes place at a fast pace, and more and more businesses demonstrate their dependence on digit...

THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM INDUSTRY GROWTH

Mahmudova, Kimmatkhan

Tourism marketing has undergone significant transformation in recent years, driven by digital advancements and evolving consumer preferences. This paper explores the critical role of digital marketing strategies, including social media, user-generated content, influencer collaborations, and emerging technologies like A...