Buscador de Tesis y publicaciones académicas

Promoting Sales Growth through Digital Marketing Initiatives: Case Studies and Best Practices

Moammad Darpana Saikia

Over the last fifteen years, digital media platforms have revolutionized marketing by providing new ways to reach, inform, interact, sell to, and serve customers. According to research, people now spend more than six hours every day online, across several devices. In the context of rising digital engagement, brands nee...

The Role of Digitalization in MSME Marketing

Rohmadina Sabila Fitri

Digital technology has a big role in MSME business and marketing today. The use of digital technology in the digital marketing concept is a combination of online and strategies offline, where marketing withmedia online must also be supported by offline content that has a human-to-human touch so that it becomes relevant...

Dataset Trend Analysis of Digital Marketing for F&B Entrepreneurs through Social Media

Melintina, Camila

Dataset Trend Analysis of Digital Marketing for F&B Entrepreneurs through Social Media

AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan

Hikmat Ullah, Hikmat Ullah

Title AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan Author Hikmat Ullah Abstract This case study examines AdWise Solutions, a leading digital marketing and creative design agency based in Dera Ghazi Khan, Pakistan. The study explores the agency’s history, services, market position, com...

Digital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq

Ali Khalaf Mohammed Al Sukaini

Examining the effects of digital marketing on customer purchase decisions was the main goal of this study.Specific objectives guided the study, including the evaluation of digital marketing platforms in Iraq with the ability to impact purchasing decisions and the identification of product categories that customers purc...

Pengaruh Digital Marketing dan Inovasi Produk terhadap Keputusan Pembelian Konsumen pada UMKM Kuliner dengan Electronic Word of Mouth sebagai Variabel Moderasi

Renny Renny · Afifah Afifah

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan inovasi produk terhadap keputusan pembelian konsumen pada UMKM kuliner serta menguji electronic word of mouth (E-WOM) sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif eksplanatori melalui survei terhadap konsumen yang pernah me...

Digital Organizational Culture and Human Resource Competence in Shaping Strategic Digital Marketing For Enhancing Marketing Performance in SMEs

Syti Sarah Maesaroh · Nugraha Adhi Pratama · Mohammad Affendy bin Arif

Plan de Inbound Marketing para Yves Rocher

Tortajada Trullenque, Sandra

Desarrollo de una campaña de Inbound Marketing para la marca de cosméticos naturales Yves Rocher basada en dos pilares: marketing de contenidos y social media marketing. Para realizar este proyecto se ha analizado el contexto actual de los cosméticos naturales, la competencia de la marca, la marca Yves Rocher y, finalm...

How Investment Banks Use Marketing Strategies to Attract Funding for Startups

Shivam Ubale · Sahaj deep kaur · Malik Mohd Ahmad · Ulfat Andrabi

Abstract: Investment banks are facing increasing competition in attracting high-potential startups for funding, mergers, acquisitions, and public offerings. To stay competitive, they are increasingly adopting modern marketing strategies such as digital marketing, content marketing, social media engagement, networking e...

Relación entre el marketing digital, las habilidades en internet y las características del negocio: un estudio en mujeres emprendedoras

Miriam Del Consuelo Flores Bañuelos · Sergio Hernández Mejía · Arturo García Santillán

<p>El marketing digital y las habilidades en internet son temas de la actualidad digital, por ello, el propósito del estudio se centra en determinar si existe una relación significativa entre el marketing digital y las habilidades de internet en mujeres emprendedoras, además, determinar si correlacionan significativame...