Buscador de Tesis y publicaciones académicas

STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN OMSET PENJUALAN PADA UMKM WARUNG JEPANG MAMI ALE TELAGASARI

Mila Sari Nurasyiah · Uus Mohammad Darul Fadli

Seiring perkembangan bisnis saat ini, selain peningkatan produksi, banyak upaya pemberdayaan UMKM juga perlu memperluas pemasaran produk, karena UMKM Indonesia umumnya mengalami kesulitan dalam pengembangan, salah satu penyebabnya karena terbatasnya cakupan pemasaran. Digital marketing adalah bentuk strategi pemasaran...

Multi-Platform Digital Marketing Strategy and Performance Metrics of Micro Creative Enterprises

null Evi Suwarni · null Wening Patmi Rahayu · null Agus Hermawan

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business base...

Impact of Digital Marketing on Consumer Behavior towards Edtech Startups

Arshiya Goyal - · Bindu Jain -

The rapid growth of digital technology has led to significant transformations in the education industry, with the emergence of edtech startups at the forefront of this revolution. This research paper aimed at investigating the relationship between digital marketing and consumer behavior towards edtech startups and exam...

DIGITAL MARKETING IN THE TOURIST RESORTS OF TERRAS DE TRÁS-OS-MONTES

Elsa Esteves · Mafalda Ribeiro · Elisabete Morais

Tourism in rural areas has experienced an evolutionary demand, considering new needs and trends in tourist consumption. The promotion of the various rural tourism enterprises must, like other businesses, be accompanied by using digital strategies and tools. Thus, the main objective of this research is to assess the use...

The Role of Digital Marketing in Promoting the Internationalization of SMEs in the Digital Economy Era: A Case Study of Cassava Chip Businesses in Trenggalek

Lestari, Novi Puji · Sudarmiatin, Sudarmiatin · Pratikto, Heri

Aims: This study aims to analyze the role of digital marketing in encouraging the internationalization of small and medium enterprises (SMEs) in the digital economy era, with a focus on cassava chips businesses in Trenggalek Regency, Indonesia. The study also seeks to identify the opportunities and challenges faced by...

TENDENCIAS Y ESTRATEGIAS DEL MARKETING DIGITAL EN EL SECTOR DE LA MODA DE LUJO.

Juanes García, Adrián

Tendencias y Estrategias del Marketing Digital en el sector de la moda de lujo

Impact Of Covid-19 On Digital Marketing

Geetika Parminder Kaur Manjiri Joshi

Penerapan Strategi Digital Marketing dalam Mempromosikan Produk Virgin Coconut Oil (VCO) pada UMKM Moonow Jaya

Herry Mokoginta · Agus Irianto Paputungan · Dody Mahmud

Penerapan strategi digital marketing pada UMKM Moonow Jaya terbukti efektif dalam meningkatkan kesadaran merek dan penjualan produk Virgin Coconut Oil (VCO). Penelitian ini bertujuan untuk mengevaluasi dampak digital marketing terhadap kesadaran merek dan penjualan, dengan fokus pada efektivitas platform media sosial (...

Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village

Abdillah SAS · Supriadi Syam · Andi Riska Andreani Syafaruddin · Safitri Nuraulia Gunawang · y 1 más

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these busi...

Analisis Strategi Digital Marketing dalam Membangun Brand Awareness Dixie Art Space

null Aulia Nur Hasna · null Hadiyanto Hadiyanto

The development of digital technology has encouraged businesses to adopt digital marketing strategies to increase competitiveness and expand market reach, including building brand awareness. This study aims to analyze the digital marketing strategy implemented by Dixie Art Space in building brand awareness through soci...