Buscador de Tesis y publicaciones académicas

The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry

Sri Rezeki · Petrus Loo · Desma Erica Maryati Manik · Elisabeth Nainggolan · y 1 más

The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral int...

Marketing Automation and Lead Generation Effectiveness: AI-Powered Marketing Systems Performance Analysis

Autoría no especificada

A STUDY ON THE GROWTH OF QUICK COMMERCE APPS THROUGH DIGITAL MARKETING

Murali Krishna Y · Dr. Kokila Kulkarni

This paper is aimed at learning how quick commerce apps develop with the support of digital marketing, particularly, platforms such as Blinkit or Zepto. In recent years, quick commerce has become very popular, especially in urban areas, due to its ability to provide fast delivery and convenience to consumers. The prima...

Strategi Pemasaran Digital dan Entrepreneurial Agility sebagai Upaya Meningkatkan Keunggulan Bersaing Pedagang Pasar Sampangan

Mokhamad Arwani

The development of digital technology has encouraged traditional market traders to adapt in order to maintain their business competitiveness. One of the traditional markets facing this challenge is Sampangan Market in Semarang, where most traders still rely on conventional marketing methods and have not optimally utili...

Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup)

Tri Febrina · Ida Anggriani · Suwarni Suwarni · Ahmad Soleh · y 1 más

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of M...

The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable

null Ivonne Angelic Umboh · null Genesa Pinero Paragados

This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance rel...

PERAN MINAT BELI DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN KETERSEDIAAN METODE PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA PONTIANAK

Nurmalasari Nurmalasari · Latifah Latifah

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan ketersediaan metode pembayaran digital terhadap keputusan pembelian produk UMKM di Kota Pontianak, dengan minat beli sebagai variabel mediasi. Penelitian kuantitatif ini menggunakan metode Structural Equation Modeling (SEM) dengan sampel 15...

Digital Marketing Companies in the Age of AI

Seo, Sanbrains

Introduction to AI in Digital Marketing Digital marketing is evolving rapidly, and artificial intelligence (AI) is transforming how businesses connect with their audiences. Today, digital marketing companies in Hyderabad are adopting AI-driven strategies to stay competitive in a fast-changing market. Traditional market...

SUSTAINABLE BANKING IN THE DIGITAL AGE: LEVERAGING FINTECH AND DIGITAL MARKETING FOR TRANSFORMATIVE GROWTH

Sowmya N · null K Nirmala

The digital transformation of banking is reshaping sustainability through the convergence of technological innovation and digital marketing alliance. This paper conceptualizes sustainable banking as an integration of economic viability, social responsibility, and environmental stewardship made attainable by technology...

How Digital Marketing Affiliates the Digital Stores: A Deep Dive into Shopify, Amazon, Walmart, and Other E-Commerce Giants

null Rezwanul Islam Rezvi · null Kazi Obaidur Rahman · null Md Asif Hasan · null Farhan Nasrullah · y 3 más

Today’s business world is heading towards digital platforms aiming to reach more customers by performing sentiment analysis and recommending related products considering customers’ choice and preferences to enhance sales revenue and maximize profitability. Digital marketing plays a crucial role in this transformation b...