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ORIENTASI TEKNOLOGI MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PETANI MILENIAL DI KECAMATAN SEBATIK KABUPATEN NUNUKAN PROVINSI KALIMANTAN UTARA

Rusdy Setiawan · Etty Wahyuni · Irawati HM · Yusrie Yusrie

Agriculture in Indonesia in 2020-2024 is focused on realizing advanced, independent, and modern agriculture, with one of the main targets being the growth of 2.5 million millennial entrepreneurs by 2024. In North Kalimantan, millennial farmers have a strategic role in achieving food sovereignty, but many of them have n...

Digital Transformation Challenges at a Small Ryokan in Arima Onsen:

Yusuke Yoshikawa

IMPLEMENTATION OF INFORMATION TECHNOLOGIES IN THE EXECUTION OF MARKETING PROJECTS

Svitlana Vasyltsova · Maksim Hasiuk

The article examines the implementation of information technologies in the execution of marketing projects and their impact on the effectiveness of marketing activities of enterprises. In the context of the modern economy, characterized by high dynamism, digitalization of business processes, and increased competition,...

Pemberdayaan Masyarakat melalui Pelatihan Digital Marketing pada UMKM Produk Pertanian di Desa Bodag, Madiun, Jawa Timur

Prakoso Adi · Rizka Mulyani · Ardhiana Noor Hanifah Putri · Cindy Intan Saputri · y 4 más

<p><strong><em>Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. </em></strong><em><em>Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because they only use conventional m...

Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha

Goel, Rahul · Veluri, KK · Mishra, Sarbesh

Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so t...

Penguatan Branding UMKM Puspazary Melalui Inovasi Kemasan Dan Pemasaran Digital

null Maharani Virginoni Zafitri · null Diana Juni Mulyati

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design thr...

IMPLEMENTASI DIGITAL MARKETING DALAM PENINGKATAN PENDAPATAN DAN KUALITAS SDM PELAKU UMKM DI DESA TANGGULANGIN

Ardi Ashadi · Endar Sulistyowati · Wahyu Nofiansyah · Rizka Bayu Aditya · y 3 más

Penelitian ini bertujuan untuk mengidentifikasi dampak implementasi digital marketing terhadap peningkatan pendapatan dan kualitas sumber daya manusia (SDM) pelaku UMKM di Desa Tanggulangin, Lampung Tengah. Pendekatan kombinasi deskriptif kuantitatif dan kualitatif digunakan untuk menggambarkan kondisi UMKM sebelum dan...

Penguatan Branding Dan Pemasaran Digital Melalui Pelatihan Digital Marketing Oleh Diamond Ride

I Gede Oka Himalaya · Putri Ekaresty Haes · null Putu Ratna Juwita Sari · null Puti Eva Ditayani · y 1 más

Kegiatan PKL (Praktik Kerja Lapangan) ini bertujuan untuk mengenalkan kegiatan digital marketing kepada mahasiswa sebagai bentuk implementasi kerjasama antara Universitas Pendidikan Nasional dengan Mitra yaitu Diamond Ride. Kegiatan digital marketing ini dilaksanakan oleh mitra untuk pengembangkan bisnis yang bergerak...

The Digital Engine Model: Generating Leads Through the Application of DCM and Inbound Marketing

Huggins, Kyle A. · Hansen, John D.

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models o...

The Trend of Digital Marketing in Agriculture : A Bibliometric Analysis

Dandy Yuliansyah

The primary objective of this analysis was to scrutinize bibliographic material, aiming to discern trends and prioritize areas for the investigation of digital marketing in agriculture. The Scopus database was utilised for storing and analysing bibliographic data related to digital marketing in agriculture. The data un...