Buscador de Tesis y publicaciones académicas

Publication 2026 Acceso abierto

IMPLUWENSYA NG PAGGAMIT NG DIGITAL MARKETING AT UGALI NG MGA ESTUDYANTE NG MARKETING MANAGEMENT BILANG CONSUMER SA EULOGIO 'AMANG' RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY - MANILA

Lauzon, Jhoana Grace · Bayani, Princess Mae · Calingo, Kristina · Crisol, Christopher Din · y 4 más

Abstrak Sinuri ng pag-aaral na ito ang impluwensya ng digital marketing sa pag-uugali ng mga estudyante ng Marketing Management sa Eulogio ‘Amang’ Rodriguez Institute of Science and Technology. Ang pananaliksik ay gumamit ng disenyong kwantitatibo-deskriptibo kung saan sinuri ang mga datos na mula sa 10 business owners...

Marketing FOS: Economics and business E-commerce platforms Influencer marketing

• Zenodo
• fil
• DOI: 10.5281/zenodo.18344995

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Other 2016 Acceso abierto

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region

World Health Organization Regional Office for Europe, · Tatlow-Golden, Mimi · Boyland, Emma · Jewell, Jo · y 3 más

There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO...

2. Zero hunger health sciences medical and health sciences 3. Good health

• World Health Organization
• English

Artículo 2026 Acceso abierto

Do Digital Marketing Strategies Influence Pharmaceutical Buying Behaviour? An Empirical Study from a Tier-2 Indian City

Preeti Yadav · Dr. Yasir Arafat Elahi · Amit Kumar Goel

Digital marketing has become a central component of pharmaceutical promotion, yet there is limited empirical evidence from tier-2 Indian cities on whether such strategies actually influence buying behavior. This study examines the impact of e-marketing strategies on pharmaceutical decision-making among four key stakeho...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19633531

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Other 2019 Acceso abierto

Marketing digital en la actualidad.

Suarez Camacho, Erika Vanessa · Beltrán González, Rosario Elena

Abstract In this work we will talk about digital marketing, its constant evolution and the various functions and applications that it has in today's world. There will be a slight introduction in traditional marketing until its last and very varied use in digital media, where we will focus mostly. With regard to digital...

Gerencia Estratégica de Mercadeo Canal digital 4. Education 8. Economic growth

• Colombia

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Tesis (sin nivel) 2018 Acceso abierto

Marketing Digital : Fundamentos del Marketing Digital

Romero Victor, Cristina Lidieth

Actualmente consumidores y usuarios han cambiado por completo sus formas de relacionarse con las empresas u organizaciones, por consiguiente, resulta lógico que también ellas deban adaptarse a esos cambios para poder satisfacer las necesidades de sus clientes, y de sus clientes potenciales. La naturaleza del marketing...

004.678 Redes Sociales 658.4032 Marketing Móvil 380.1 Mercadotecnia 658.4032 Comercio Electrónico

• Nicaragua
• Spanish

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Artículo 2025 Acceso abierto Revisado por pares

Identification of Digital Marketing in Increasing Tourist Visits to Tembok Village, Buleleng

Trianasari Trianasari · Ni Made Ary Widiastini · Putu Saputra

This study aims to identify digital marketing in an effort to increase tourist visits to Tembok Tourism Village, Buleleng, using qualitative descriptive methods and a case study approach. Data were collected through observation, interviews with tourism village managers, and analysis of documentation related to the digi...

economics and business social sciences

• Akademi Komunitas Manajemen Perhotelan Indone...
• DOI: 10.37484/jmph.090107

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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global

Karta Negara Salam · Sandi Aslim · Prudence Patricia Hieroploise Palinggi · Ibrahim Marsela · y 1 más

This study aims to analyze the effectiveness of marketing strategies in addressing intense global competition, focusing on digital transformation, differentiation, and adaptive strategies. It examines how artificial intelligence (AI), big data analytics, and omnichannel marketing enhance customer engagement and competi...

economics and business social sciences

• Universitas Muslim Indonesia
• DOI: 10.57178/paradoks.v8i2.1154

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Artículo 2023 Acceso abierto Revisado por pares 17 citas

The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece

Anastasia Velentza · Theodore Metaxas

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing technologies. As the tourism indu...

HF5001-6182 ddc:650 social media social sciences

• MDPI AG
• English
• DOI: 10.3390/businesses3020018

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Publication 2021 Acceso abierto

Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

Eklund, Carl · Brandt, Tobias

Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing stra...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Sweden
• English

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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Efektivitas Strategi Digital Marketing di Media Sosial: Studi Kasus Facebook, Instagram, dan Tiktok Generasi Z

Andris Sahata Sitanggang · Dhafin Naufal Nazhif · Muhammad Harits Ar-Razi · Marcell Anugrah Febrian Buaton

The objective of this study is to analyze the factors that have contributed to the rapid growth of digital marketing on social media, evaluate the importance of digital marketing in the context of social media in the digital age, and identify efficient strategies for implementing digital marketing on social media. The...

media and communications social sciences

• Program Studi Kewirausahaan, Universitas Nusa...
• DOI: 10.59603/masman.v2i3.489

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