Buscador de Tesis y publicaciones académicas

Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

Pihl, Christofer

MUSIC MARKETING EVOLUTION FROM TRADITIONAL TO DIGITAL MARKETING

Mihalis Kuyucu

Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar

Krajnović, Aleksandra · Perković, Antonija · Rajko, Mladen

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the importance of using dig...

The Influence of Green Marketing and Digital Marketing on the Competitiveness of MSMEs Tempeh Chips in Malang City with Brand Image as a Mediating Variable

Jauharotun NAFISAH · Aldina SHIRATINA

This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample m...

Pendampingan Pemasaran Ikan Discus untuk Mewujudkan Kemandirian Ekonomi Keluarga Melalui Pemasaran Digital

Bayu Eka Wicaksana · Idha Farida · Diarsi Eka Yani · Anak Agung Made Sastrawan · y 2 más

One of the most popular ornamental fish commodities is discus fish (Symphysodon discus). Discus fish are popular amongst others because of their wide varieties, unique colors, and income opportunities. The development of information and technology, especially the internet, has become a new opportunity in increasing the...

TRANSFORMASI KETERAMPILAN PEMASARAN MELALUI PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU KUBE DI DESA KUALA SEMPANG KECAMATAN SERI KUALA LOBAM KABUPATEN BINTAN

null Tubel Agusven · null Selvi Fauzar · null Muhammad Rizki · null Agustinus Sihombing · y 2 más

Kuala Sempang Village, located in Bintan Regency, is known for its local products, such as snacks and chips made from agricultural and plantation produce. However, the limited knowledge and skills in digital marketing pose a significant challenge for members of the Joint Business Group (Kelompok Usaha Bersama, KUBE) in...

Pelatihan Pemasaran Digital Pada UMKM di Desa Segaran Kecamatan Delanggu Kabupaten Klaten Jawa Tengah

null Poppy Septinawati · null Tasya Oktavia Ekawati · null Yoga Surya Kusuma · null Dian Vika Laurenshia · y 1 más

Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of t...

Expanding the Market for MSMEs Keripik Tempe in Denpasar City through Digital Marketing Strategies with an Empowerment-Based PAR Approach

Kadek Devi Kalfika Anggria Wardani · Diwan Sanjaya Artnat · Anak Agung Ngurah Eddy Supriyadinata Gorda

Purpose: This Community Service activity aims to expand the marketing scope of the MSME keripik tempe "Crackels" by providing materials on the importance of utilizing digital marketing and Instagram as a platform for business product promotion. Method: The activity was conducted using the Participatory Action Research...

Optimizing Digital Marketing Strategies in the Beauty Sector of the Pharmaceutical Industry: A KPI-Driven Analytical Approach

MoghadasNian, SeyyedAbdolHojjat · Ghorbani, Avina

The rapid evolution of digital marketing landscapes necessitates a strategic reevaluation within the pharmaceutical beauty sector, emphasizing the critical role of Key Performance Indicators (KPIs) in enhancing marketing effectiveness and driving business success. This research investigates the impact of KPI-driven str...

Exploración del marketing digital y redes sociales en tiendas virtuales de retail

Carolina Uzcátegui-Sánchez · David Zaldumbide-Peralvo · Emanuel Leite

Este artículo aborda la creciente relevancia del marketing digital y las redes sociales en la consolidación y éxito de las tiendas virtuales de retail. Explorando conceptos fundamentales relacionados con el marketing digital y las redes sociales, se destacó cómo estas herramientas han transformado la manera en que las...