Buscador de Tesis y publicaciones académicas

Integration Of Marketing 5.0 Strategy And Digital Ethics To Improve Customer Loyalty In The Era Digital Transformation

null Royda Sagala · null Danyel Julfan Sinaga · null Rofan Aceh · null Dandy Tambunan

Digital transformation has significantly changed the marketing landscape, creating a need for strategies that integrate advanced technology with humanistic approaches and digital ethics. This study examines the integration of Marketing 5.0 strategies with digital ethical principles to enhance customer loyalty in today’...

TEACHING CASE STUDY: Digital marketing strategy of Accor Hotels: shaping the future of hospitality

Damnjanović, Vesna · Lončarić, Dina · Dlačić, Jasmina

Purpose – The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. Design – We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in the classroom. Methodol...

INNOVATIVE TECHNOLOGIES IN THE MARKETING POLICY OF BANKS

Іryna Krasnova · Evgeniy Danyliuk · Artur Stryzhak

In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can recei...

Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC

Shenru Su

This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract cons...

DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad

Džolić, Anđela

The topic of this paper is the term of digital marketing, using the example of „Hrvatski Telekom“. The theoretical part explains the term of digital marketing and of the related terms. Development of digital marketing is describer as well as four most used types of digital marketing. The main differences between tradit...

Society in the Digital Age: Creating a Positive Impact Through Sustainable Digital Marketing Practices

null Kariyamin · null Rahmat Ardila Dwi Yulianto · null Muhammad Kunta Biddinika · null Anthon Yudhana

In the ever-evolving digital era, digital marketing practices have become an important component for businesses and organizations in various sectors. However, it is important for us to consider the impact generated by these digital marketing practices. It is important for us to ensure that these practices are not only...

Strengthening MSMEs' Online Branding Through Social Media Marketing Training Programs

null Haudi · Khusnul Khotimah · Yanti Budiasih · null Sunardi · y 4 más

Digital transformation has driven significant changes in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of social media as a means of strengthening online branding. However, many MSMEs still face obstacles in the form of limited conceptual understanding of digital...

Digital marketing strategy of Accor Hotels; shaping the future of hospitality

Damnjanović, Vesna · Lončarić, Dina · Dlačić, Jasmina

Purpose – The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. // Design – We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in the classroom. // Me...

Material Digital para utilizar na UC de Web Marketing e Comércio Eletrónico do Mestrado de Marketing

Nuno Moutinho

Dijital Ortamda Pazarlama Faaliyetlerinin Düzeylerinin Belirlenmesi_x000D_

ÖZBEK, AHMET

Nowadays, where internet technologies are used extensively, still there are too many companies not to be_x000D_ involved in digital marketing. But digital marketing is evolving and diversifying day by day. Thus, there_x000D_ are differences between digital marketing activities of companies. In this respect, this resear...