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O plano de marketing digital aqui apresentado para a Induflex, uma empresa de mobiliário estofado com mais de três décadas de experiência, tanto no mercado nacional como internacional, pretende através de ações de marketing digital e de uma presença frequente nos canais digitais, criar valor junto do seu público. Para...
Google AdWordsInduflexMarketing de conteúdosEstratégia SEO
Ponencia / congreso2018
Acceso abierto
Revisado por pares
Financing of innovative marketing activities for small enterprises in the tourism sector - case of the Republic of Macedonia
Magdinceva Sopova, Marija · Petroska Angelovska, Neda · Takovska, Marija
Globalization and high development processes that abolish the operating borders cause major changes in every business segment, including the area of marketing. It adds the classic concept of marketing strategy to be replaced by a new, innovative concept, the so-called. digital marketing. Marketing is a management proce...
Economics and businesssocial sciences8. Economic growth
Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más
Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...
Digital marketing's dependency on technology has grown exponentially, with AI leading the charge in innovation and shaping new paradigms. As AI becomes more integrated into marketing strategies, it has fundamentally changed the dynamics of business-to-consumer relationships. The emergence of digital marketing has drama...
A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended...
The mentoring strategy implemented to assist business actors in adopting Digital Marketing for MSME partners is crucial for business development. The primary focus is on improving MSME performance through understanding and applying digital marketing concepts. The mentoring method begins with an evaluation phase, follow...
This review paper explores the concept of reverse psychology in digital marketing, a strategy where brands deliberately deviate from traditional marketing norms to capture consumer attention through unexpected and unconventional tactics. Reverse psychology marketing, as defined by Sinha & Foscht (2007), leverages the c...
In the digital marketing environment, personalization has become one of the key factors in creating competitive advantages for companies. Modern consumers increasingly expect marketing messages tailored to their individual needs, preferences, and behavior. This article examines the concept of personalization in digital...
Artificial Intelligence (AI) has revolutionized digital marketing by enhancing personalization, automating customer interactions, and optimizing marketing strategies. This study examines customer satisfaction with AI-driven digital marketing tools, focusing on their effectiveness, trustworthiness, and impact on consume...
The impact of digital marketing tactics on the expansion of startups in Pune, India, is examined in this study. The study evaluates the connection between marketing budget allocations, tool usage, and revenue growth using secondary data and survey responses from 50 businesses. The results show a strong positive relatio...
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