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Search Engine Optimization (SEO) plays a pivotal role in digital marketing by enhancing a website’s visibility on search engines, thereby driving organic traffic. As the digital landscape continues to evolve, SEO has become a foundational element for businesses aiming to establish a strong online presence and engage wi...
Digital marketing is a promotion of promotional products and services through digital media that lets both consumers and companies boost sales and profit. As the critical element among the marketing mix, the digital marketing is now considered to be a foremost factor in methods of sales and promotion. The major influen...
The role of Usaha Mikro, Kecil, dan Menengah (UMKM) in national economic growth and job creation is crucial, especially in areas with limited access to information technology. In Desa Taman, Kecamatan Grujugan, significant challenges exist in the adoption of digital technology by UMKM operators, leading to limitations...
Haryadi Haryadi · Ahmad Hidayat · Miftah El Fikri · Shintami Oktavia · y 3 más
The International Community Service conducted in Pematang Johar Village, Deli Serdang Regency, aims to empower local MSMEs and promote sustainable tourism through digital marketing innovation. Despite its rich tourism potential and strategic location, most local entrepreneurs still rely on conventional marketing method...
There are not many Usaha Mikro Kecil dan Menengah (UMKM) in Pati are utilizing the marketplace and digital promotion media to marketing their products. Based on the survey, 56% reasoned that they lacked understanding of digital promotional media, 42% said they did not have time to create content for digital marketing a...
The era of technological disruption has fundamentally changed the way companies run business and interact with customers. This research aims to explore effective digital marketing communication strategies amidst this rapid change. The research method used is a qualitative approach with case studies of several companies...
Wiwit Desriani · Sandre Yulia · Farhan Zaldi · Herlina Yustati · y 1 más
This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses inten...
In today's digital economy, digital marketing has become a crucial means for businesses to drive growth and enhance brand exposure. However, with increasing competition, predicting and optimizing advertising effectiveness has become a pivotal component in formulating digital marketing strategies. In order to better und...
The objective of this thesis was to identify and develop effective marketing strategies to increase customer flow in Sherpa Food N’ Bar in Helsinki, Fin-land. The study was conducted using qualitative data, collected through a customer survey and a semi-structured interview with the owner of the restaurant. The study a...
Background and Objective: By using digital health marketing as a means of connecting donors and beneficiaries, non-profit organizations can drive their marketing activities to reach more donors and donors and fulfill the benevolent intentions of donors to help people in need. Therefore, the main objective of this study...
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