Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
Expanding markets for Micro, Small, and Medium Enterprises is crucial for increasing product sales. One of the main challenges these enterprises face is limited marketing reach. Based on preliminary observations and discussions with Poklahsar groups in Kendalbulur Village, specifically Poklahsar Mina Sumber Pangan and...
Digital marketing is a marketing technique that is widely discussed in the latest literature. The complexity of digital marketing creates new variables in an effort to increase purchase intention, such as consumer conformity, social ties and EWOM (Electronic Word of Mouth). This study aims to analyze the relationship b...
The online presence of the company is an inalienable part of modern marketing strategies. Today, businesses that provide services or products cannot survive without proper digital marketing campaigns. The main objective of this research project was to develop a digital marketing strategy that includes the proposal of t...
economics and businesssocial sciencesBusiness Information Technology
Martin Agusta · Eddy Soeryanto Soeogoto · Rahma Wahdiniwaty · Irfan Dwiguna Sumitra · y 1 más
This study aims to analyze the synergy between CEO personal branding and content marketing within the technopreneurship strategy implemented at MAS Clinic and Pharmacy, Banjarbaru, South Kalimantan. A descriptive qualitative approach was employed through digital observation of the official Instagram account, social med...
The purpose of this thesis was to examine how digital marketing influences Finnish consumers’ buying behaviour. The study focused on key factors such as trust, online reviews, influencer marketing, authenticity, and personalised advertising. As digital platforms have become an integral part of everyday life, consumers...
media and communicationssocial mediasocial sciencesmarketing
Janice J. Nieves-Casasnovas · Frank Lozada-Contreras
The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands...
In the recent years, with the advancement of internet, traditional marketing tactics have been transformed into digital marketing. Companies despite their size and market relevance, have been using modern and nuanced means of marketing. There is lack of empirical data pertaining to the impacts and efficacy of the socia...
Internetsocial mediaeconomics and businesssocial sciences
Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing plan for HEROINES to increase their audience, raise brand awareness, and make it easier to ent...
brandsonline advertisingsocial mediaeconomics and business
The Covid-19 pandemic harms the countries' economies, particularly in small and medium enterprises (SMEs). To stay in business, they must be able to adapt to digital technology. Traditional product marketing must transform into digital marketing, including social media marketing. This research aims to examine social me...
economics and businesssocial sciences8. Economic growth12. Responsible consumption
Mbonigaba Celestin*, S. Sujatha**, A. Dinesh Kumar*** & M. Vasuki****
The research explores the effectiveness of digital marketing strategies, particularly Search Engine Optimization (SEO), content marketing, and social media, in boosting brand awareness. The objective was to assess the impact of these strategies on customer engagement and visibility. A mixed-methods approach was used, i...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
