Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Transformation of Digital Marketing the Coffee Production in COVID-19 Pandemic : Islamic Economic Paradigm

Muhammad Kurniawan · Khavid Normasyhuri · Eva Pujianti

Purpose: This study aims to determine transformation of development through digital marketing in maintaining coffee production in West Lampung in the midst of the COVID-19 pandemic in the Islamic economic paradigm.Design/Method/Approach: The research uses qualitative methods with an approach post positivism philosophy....

economics and business social sciences 3. Good health

• IAIN Curup
• DOI: 10.29240/alfalah.v8i1.5618

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Other 2020 Acceso abierto

Digital Marketing Methods for Promotion of HAMK UAS on the Russian Internet

Karpelson, Maksim

This Bachelor Thesis considers digital marketing methods applicable on the Russian Internet (Runet). The thesis covers theoretical aspects of digital marketing methods as well as a practical part including the project of launching a paid advertisement campaign in the Russian search engine Yandex made in cooperation wit...

Internet social networks online advertising 4. Education

• Finland
• English

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Artículo 2024 Acceso abierto Revisado por pares

Development of Digital Marketing Applications for Jombang Tourism and Culture Based on Android (User)

Siti Aminah · Siti Sufaidah

ABSTRACT The development of global tourism is very rapid, including in Indonesia, especially in the city of Jombang. Jombang is known to have interesting cultural and natural tourism objects. Digital marketing describes the use of digital technology to support marketing functions. This research aims to study the use an...

economics and business social sciences

• Universitas KH. A. Wahab Hasbullah
• DOI: 10.32764/newton.v4i1.4825

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Artículo 2026 Acceso abierto Revisado por pares

Peran Brand Awareness Dalam Memediasi Pengaruh Strategi Digital Marketing Terhadap Loyalitas Pelanggan Pada Usaha Joglo Abah

Umi Sobariyah · Rohimat Nurhasan · Hilman Rismanto

This study aims to analyze the effect of digital marketing strategies on customer loyalty with brand awareness as a mediating variable in the Joglo Abah souvenir business in Garut Regency. This study uses a quantitative approach with a survey method. The research population consisted of all visitors to Joglo Abah in Oc...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/jemsi.v12i2.6220

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Does data privacy influence digital marketing? The mediating role of AI-driven trust: An empirical study of Zain Telecom company in Jordan

Nidal Al Said

This research aims to examine how data privacy concerns influence DOI in Digital Marketing and investigates how artificial intelligence trust mechanism integration modulates that effect. Primary data was collected by accessing the structured questionnaire targeting ZAIN Telecom employees as the chosen study site. The P...

H economics and business social sciences Management. Industrial management

• Growing Science
• DOI: 10.5267/j.ijdns.2024.8.023

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Tesis de licenciatura 2023 Acceso abierto

Análisis de estrategias de marketing digital para potenciar las ventas de los centros de belleza de Guayaquil

Gorotiza Zapata, Allison Ruth · Ortiz Asunción, Cristina Yamilessi

La finalidad de este proyecto fue conocer como los centros de belleza de Guayaquil emplean las estrategias de marketing digital y como estas afectan a sus ventas. El objetivo fue analizar las estrategias del marketing digital en las ventas de los centros de belleza de Guayaquil. El nivel de investigación utilizado fue...

CENTROS DE BELLEZA economics and business social sciences 8. Economic growth

• Ecuador
• Spanish; Castilian

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany · Maudy Rizkiana Poedjadi · Ita Rahmawati

This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as con...

4. Education

• Al-Kindi Center for Research and Development
• DOI: 10.32996/jbms.2023.5.4.12

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Preferensi Konsumen, Digital Marketing, dan Lifestyle terhadap Keputusan Pembelian Pada Cafe Edelweiss Wonokitri, Pasuruan

null Nur Rokhmad Nuzil · null Nofan

This study aims to comprehensively analyze the influence of consumer preferences, digital marketing, and lifestyle on purchasing decisions. The research employs a quantitative approach using multiple linear regression analysis to determine the relationships among these variables. Data was meticulously collected through...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v5i12.4882

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Artículo 2025 Acceso abierto Revisado por pares

Causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of hormone therapy business

Thanate Amnajcharoensak · Natsapun Paopun

Currently, health products, especially hormone therapy products designed to enhance male sexual performance, are attracting growing attention as solutions to various health concerns. However, the development of these products is challenged by the lack of detailed consumer demographic data in this niche market. The obje...

economics and business social sciences

• Learning Gate
• DOI: 10.55214/25768484.v9i6.8032

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Artículo 2025 Acceso abierto Revisado por pares

Optimizing Purchasing Decisions Through Digital Marketing and Online Reviews: Consumer Trust as a Key Mediator

Yudi Nur Supriadi · Fadlan Pramudito

This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the...

economics and business social sciences

• Economic Faculty, Gorontalo State University
• DOI: 10.37479/jeej.v7i1.25499

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