Buscador de Tesis y publicaciones académicas

Capítulo de libro 2021 Acceso abierto Revisado por pares

Social media and consumer power : Opportunities and challenges for digital marketing activities

Vollero, Agostino · Valentini, Chiara

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...

Viestinnän johtaminen brändit media and communications markkinointi

• Routledge
• Italy
• English

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Artículo 2022 Acceso abierto Revisado por pares

Digital Marketing Strategy in Admitting New Students during COVID 19 in Maritime Educational Institutions-An Empirical Study

D. Rajasekar · Aithal, P. S.

Purpose: The goal of this study is to determine how digital marketing affected student enrollment at maritime educational institutions in the year COVID 19. Design/Methodology/approach: Students at Chennai's marine educational institutions made up the target demographic. Data gathered from 96 students using an electron...

Student Satisfaction 4. Education economics and business social sciences

• Srinivas University
• English
• DOI: 10.47992/ijmts.2581.6012.0224

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Artículo 2025 Acceso abierto

A STUDY ON ROLE OF AI IN PERSONALIZING DIGITAL MARKETING STRATEGIES

Mr. PRAVEEN KUMAR.T.M, Ms. KAVYA. D.C. and Ms. Shwetha .K.N

ABSTRACT Artificial Intelligence (AI) has transformed how businesses interact with customer, especially in the digital marketing Iandscape. This paper explores the role of AI in personalizing marketing strategies, enhancing customer engagement, and improving return on investment (ROI). The study reviews current AI tool...

• RS PUBLICATION
• English
• DOI: 10.5281/zenodo.17194919

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Conjunto de datos 2024 Acceso abierto

Digital Marketing for Sustainable Development: Boosting Sambel Pecel Mbok Be Khas Madiun’s Purchase Intention

Rizqiyah, Riza

Abstract. In the era of Industrial Revolution 5.0, the rapid advancement of information technology has revolutionized global business landscapes through extensive digitalization. This widespread integration of digital technologies has ushered in a new era of business practices characterized by digitalization, fundament...

economics and business social sciences Digital Marketing Entrepreneurship

• DOI: 10.17632/hzwmzs6cxp.1

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Tesis doctoral 2017 Acceso abierto

Els continguts digitals a les petites i mitjanes empreses. Estratègia i continguts als projectes social media

Feliu i Roe, Lluís,

Este estudio pretende establecer las directrices básicas de un plan de social media marketing para las pequeñas y medianas empresas. Se ha observado la evolución de diferentes empresas y se ha estudiado bibliografía sobre el marketing digital con el objetivo de definir un nuevo término de marketing de contenidos que de...

Xarxes socials media and communications Petita i mitjana empresa Màrqueting per Internet

• Universitat Abat Oliba CEU
• Spain
• Catalan; Valencian

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Artículo 2023 Acceso abierto Revisado por pares

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

Aprih Santoso · M. Rikza Chamami

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the cens...

Women’s Community HT51-1595 BP1-253 economics and business

• UIN Walisongo Semarang
• DOI: 10.21580/prosperity.v3i2.14676

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Artículo 2025 Acceso abierto Revisado por pares

Impact of E- Marketing on Herbal FMCG Product

V.MAHESWARI - · M.SABINA YASMIN - · P.DEVI -

We all know about regular marketing and its importance, but in recent trends “E- Marketing” has emerged as important concept in India like in other parts of developed and developing countries. There has been a change in consumer buying behaviour towards E- shopping. E-marketing is an exciting topic in recent days espec...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i01.36206

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Artículo 2025 Acceso abierto Revisado por pares

Effects of Electronic and Social Media Marketing in Commerce Education on the Marketing Curriculum

Pintu Das

Teaching digital marketing presents a number of difficulties for academic programmes and educators. The modern marketing world is digital, and marketing programmes have found it difficult to keep up with the changes affecting marketing practise. The M-School programme has been successful in preparing students for profe...

social sciences education

• Research Review Publication
• DOI: 10.31305/rrijm.2025.v10.n11.022

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Publication 2023 Acceso abierto

LectureInnovation: Marketing and Artificial Intelligence

De Muylder, Cristiana

Lecture at CODS UNAMA 2023 about Innovation, digital marketing and AI in Marketing (Portuguese)

• figshare
• DOI: 10.6084/m9.figshare.24534043

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Artículo 2021 Acceso abierto Revisado por pares

Business School Marketing: A Digital Communication Model

Autoría no especificada

В статье предлагается модель цифровых маркетинговых коммуникаций для бизнес-школы, раскрываются ее элементы и характеристики. Особое внимание уделяется процессу построения эффективной модели цифровой коммуникации и определяются критерии ее эффективности. Большое внимание уделяется классификации и описанию свойств цифро...

media and communications social sciences

• MIRBIS Institute
• Russian
• DOI: 10.25634/mirbis.2021.4.11

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