Buscador de Tesis y publicaciones académicas

Strategi Literasi Digital Marketing pada Usaha Mikro Kecil dan Menengah (UMKM) oleh Pusat Layanan Usaha Terpadu (PLUT) Kabupaten Jember

M.F Hidayatullah · Vera Susanti · Raudhia Nur Salsabila Salsabila

PLUT KUMKM Jember Regency is a program of the Ministry of Cooperatives and SMEs (KemenkopUKM) to encourage SMEs to advance to class. One of the tasks of PLUT KUMKM Jember Regency is to provide assistance to friends of MSMEs assisted by PLUT Jember Regency. One of the assistance is regarding digital marketing. In this a...

Analysis of the Influence of Digital Marketing on Increasing Customer Loyalty in the Industrial Era 4.0

Nilawati Nasti · Ahmad Husin Lubis · Abdul Rasyd MS

This study aims to analyze the impact of digital marketing strategies on customer loyalty within the e-commerce industry. As the e-commerce sector rapidly grows in the digital age, companies face intense competition and must implement effective strategies to attract and retain customers. This research focuses on key di...

User generated content sebagai strategi komunikasi pemasaran digital: studi kasus fenomena #shopeehaul

Nisrina, Rumaysha Gikha

The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marke...

Does digital marketing enhance rural agricultural transformation in Nigeria? An empirical investigation

Ogbeide-Osaretin, Evelyn Nwamaka · Ebhote, Oseremen

The rural transformation has been noted as an important national policy goal. This requires among other things the use of recent technology to enhance agricultural production. This study examined the role of digital marketing in rural transformation. The objective of the study was to determine the impact of digital mar...

Métodos Multi-armed bandit en el ámbito del marketing digital y gestores de contenido

Martín Blanco, Miguel Carlos

Research on the Impact and Optimization of Industrial Structure Adjustment on Marketing Strategy of Financial Institutions in the Digital Economy Era

Ziqiu Gao

The role of marketing strategy in the industrial structure adjustment and development of financial institutions in the era of the digital economy has changed marketing strategy and made the industrial structure adjustment of financial institutions in the era of the digital economy a hot spot. However, in the process of...

Digital Marketing Strategy to Increase Product Selling Prices

Nining Asniar Ridzal · I Wayan Sujana · Ernawati Malik · Asrya Asrya · y 1 más

This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business compet...

Workshop Kewirausahaan Berbasis Digital Marketing sebagai Peluang Bisnis Pada Ikatan Remaja Masjid (IRM) Kecamatan Labuhan Deli Kabupaten Deli Serdang

Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más

Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...

Application of Digital Marketing in Building Brand Awareness in Tourism Destinations

Nova Erlyasari · ‎ Supriono · Muhammad Yudiananda Ma'ruf Ikhsan

The marketing field continues to evolve due to increasing global competition and advancements in technology. The technological revolution, combined with changing consumer habits among newer generations, has introduced new ways to communicate with consumers, especially in the tourism sector. Today, digital marketing pla...

GDPR –Impact of General Data Protection Regulation on Digital Marketing

Katulić, Tihomir

The goal of the General Data Protection Regulation is the protection of personal data, primarily the right to privacy in the digital age and the Regulation will strongly influence the current modalities of using digital marketing. This study was carried out by the authors on 233 small and medium entrepreneurs in the Re...