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Talukder, Md Golam Muttaquee · Shuvo, Hossain Ahmed
This thesis examines how digital marketing affects consumers' purchasing behavior. More specifically, it seeks to comprehend and examine how information systems have been adapted in digital marketing and how this has affected consumer choices. To achieve these goals, a thorough analysis of current ideas and exploratory...
In the ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) must adopt digital marketing strategies to remain competitive in an increasingly competitive market. Although digital marketing has proven effective in expanding reach and boosting sales, many MSMEs still face challenges in effectively imple...
The purpose of the thesis was to create a digital marketing plan for the company Vegetaari K&K Oy, which will operate a possible future opening in the future. In addition to this, the aim was also to raise awareness of the company’s main product, which is a plant-based live raw food. The theoretical part examined the h...
Degree Programme in Restaurant Entrepreneurshipvegetarianismsocial mediamarketing
Shandikha Arya Yudha Rahman · Agus Rahayu · Heny Hendrayati
Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This resea...
The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher educa...
In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented leve...
economics and businesssocial sciencesAGeneral Works
This thesis examined the impact of Artificial Intelligence (AI) on digital marketing strategies and explored how AI influences customer engagement, customer segmentation, predictive analytics, personalised advertising and marketing performance. The study was conducted to understand both the benefits and challenges of A...
marketingdigital marketingdigitalisationInternational Business
The focus of the study is to develop an online course for developing the marketing analytics skills that can help not only regular students but also digital entrepreneurs, or to-be-entrepreneurs, and equip them with essential digital marketing analytical skills. The case organization is a well-known educational institu...
In the digital era, marketing strategies have evolved from traditional outreach to dynamic, data-driven engagement. This study investigates how the integration of digital marketing tools such as social media, personalized content, and real-time analytics affects customer satisfaction across various sectors. By analyzin...
The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining the idea of VUCA in the context...
K4430-4675Economics as a scienceddc:330Office management
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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